COM 100 Summer 2014

cultivation theory

Wednesday, July 30, 2014 3:11 am

The cultivation theory was created by George Gerber, and cultivation is defined as “the process of trying to acquire or develop a quality or skill.” George Gerber believe that violence “is the simplest and cheapest dramatic means to demonstrate who wins in the game of life and the rules by which the game is played. At heart, television in society shapes the way we live. There are different types of TV watchers: the heavy viewers and the light viewers. The heavy viewer are the one who spend most of their day watching television, while the light viewer only spend a few hours. Gerber believed that heavy viewers watch so much television that they start that how the world around them was shaped.

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