COM 100 Summer 2014

Cultivation

Wednesday, July 30, 2014 3:32 am

George Gerbner’s Cultivation Theory, describes long-term effects of television exposure. Moreover, the theory describes how those who spend more time watching television believe that what is portrayed is reality. As a result, those viewers have a misinterpretation of what is reality. The cultivation theory reminds me of my grandmother who spends most of her time in front of the TV watching various television series such as “Law and Order.” She often reminds me of all the things that I should fear in the world. My grandmother’s extreme caution reminds me of what Gerbner describes as a “heavy TV viewers.” This category of viewers are more likely than light viewers to see the social world as resembling the world depicted on television.

Leave a Reply

Serving Humanity Through the Pursuit of Knowledge

Copyright © 2010 Wake Forest University ~ 1834 Wake Forest Road, Winston-Salem, NC ~ 336.758.5000