Rhetoric is the art of persuasive public speaking or writing. It was founded in ancient Roman and Greek history and has remained prevalent throughout time. In its time of creation, the use of public speech was the single most popular version of media and influence. Using the 3 forms of persuasion (Logos, Ethos, Pathos), and art of speech was formed. Logical proof is logos, emotional persuasion is ethos and pathos covers the physiological persuasion. This art form is used today in Presidential Speeches (ie Reagans speech on the challenger explosion), and other public speeches.