Rhetoric is basically the are of persuasion and finding the available means of persuasion. With specific speech situations, Aristotle focused on three types of speaking. Forensic speaking, which renders just decisions considering actions of the past. Epidectic speaking considers praise and blame for present day audiences. Finally, deliberative speaking which attempts to influence those who consider future policy. Aristotle also said means are based on three types of persuasion. Logical proof which comes from the line of argument, ethical proof which is the way a speakers character is revealed and Emotional is the feeling the listeners pick up from the speaker.

Two of the three types of persuasion can be seen in the movie Friday Night Lights during Ivory Christians half time speech. You can see his ethical proof is that is he very determined and has a strong character because he is so set on his team winning the game and that he wants it so bad. Also the emotional is seen by the way the teammates react, they are pumped up by the speech and get a second wind from it to go out and compete to their best ability.