Specific speech codes are attributed to specific roles played in society or even a family. As mentioned in class, the father was seen as the “conversation starter” in traditional settings. While speech codes are co created by the speaker as well as the listener, it becomes seamless between the two. Obviously the speaker has control over the direction of the conversation, but the listener is still able to facilitate their own interpretation of the words.

A good example of this is Tiger Woods. Back in 2008 Tiger Woods was on track to be the worlds first athlete to bring in a one billion dollars, however by 2009 he had lost nearly all of his endorsements. Much like the Michael Vick case mentioned in class, Tiger Woods was seemingly attached to the idea of cheating on your wife for years to follow. The media constantly published article after article mentioning the women Woods had been with.