The Cultivation theory is a theory basically saying that the amount of TV you watch effects the way that you may see the outside world. One big part of it is the Institutional Process Analysis which is a Scholarship that penetrates behind the scenes of media organizations in an effort to understand what policies are there. Another is message system analysis that involves careful study of TV content.

Just like in the cartoon on page 369 where the Grandma thinks she will be killed in her bed because of the things she has seen on TV. The same effect is seen in the picture below. The child most likely see’s gun being used by “cool” characters on tv all the time. Which in turn makes him think that if he has a gun then that must make him cool too.

https://www.google.com/search?q=kid+playing+with+gun&tbm=isch&source=lnms&sa=X&ei=SO7aU8irFuLesAST5IGgDQ&ved=0CAYQ_AUoAQ&biw=1600&bih=732&dpr=1#facrc=_&imgdii=_&imgrc=p2rCr2r0wkTMdM%253A%3B7mbiyemTJ1XDaM%3Bhttp%253A%252F%252Fi.dailymail.co.uk%252Fi%252Fpix%252F2007%252F12_04%252F049kidwithgunDM_468x325.jpg%3Bhttp%253A%252F%252Fwww.dailymail.co.uk%252Fnews%252Farticle-504992%252FWhy-boys-allowed-play-toy-guns.html%3B468%3B325