Everyone walking the earth has their own unique way of understanding the world around them. The coordinated management of meaning theory refers to the simultaneous creation and interpretation of meaning throughout our social realities. Pearce and Cronen state “They can achieve coherence through common interpretation of their stories told. They can achieve coordination by meshing their stories lived.” Clearly our realities are a lot more dependent on our understanding of social experiences then we’d originally think. A good example of this would be commercials and advertisements. We all see the exact same message being produced yet different things appeal to us so we may love or hate the ad depending on our created meaning for certain things. A great example of this would be the 100 pound female models that most girls set out to look like. If 2 girls saw the same ad of a pencil thin model being swarmed by good looking men, one may think “I should try to look like her to get guys like that” while the other may simply think “she’s too skinny, I want to eat more so I don’t end up looking like that and have a bunch of slobs all over me”. A simple change in understanding and meaning could be the biggest difference in the world.