COM 100 Summer 2014

Semiotics

Monday, July 28, 2014 1:55 am

Semiotics was created by Roland Barthes and it was defined as “the study of the social production of meaning from sign systems; the analysis of anything that can stand for something else”. Semiotics is about signs whether they are verbal or nonverbal. We go through everyday life seeing different signs that we don’t notice or even pay attention too. There are three different type of signs; symbolic, iconic and indexical. The symbolic sign are sign that doesn’t relate to what it is interpreting. A good example of this would be like the play button that we use on radio or remotes. The iconic signs are opposite of the symbole because they relate to what the image actual mean. An example of this would be like the back and forward buttons on a radio or remotes. The indexical signs are the one that are directly connected with their referents spatially, temporally, or by cause and effect.

 

example of a symbolic and iconic sign:

 

 

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