The coordinated management of meaning theory, also known as the “CMM” stated as an interpretive theory that, “person-in-conversation co-construct their own social realities and are shaped by the worlds they create.” When looked at by Pearce and Cronen from a practical theory point of view, they see the CMM theory as a way to make communication better for an individual in the world. One of part of the CMM is the idea of reflexive meaning which is “our actions have effects that bounce back and affect us”.