COM 100 Summer 2014

Cognitive Dissonance Theory

Thursday, July 17, 2014 7:47 pm

Cognitive Dissonance is a distressing mental state caused by inconsistency between a person’s two beliefs or a belief and an action. One mental mechanism of the Cognitive Dissonance Theory is Selective Exposure which causes people to avoid information that would create cognitive dissonance because it’s incompatible with their current beliefs. An example of Selective Exposure would be how wealthy people tend to only hang around other wealthy people and be members of gentleman’s clubs, yacht clubs, etc. to either avoid the sight of lesser class individuals or poverty around them, which they may choose to ignore. This helps people to avoid dissonance and turn a blind eye to what they don’t believe currently.

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