Summer Entrepreneurial Experiences

Higher Art Galleries week #8

Saturday, August 12, 2017 9:52 pm

I cannot believe summer is already coming to an end. The end of summer means that I need to go back to Wake Forest for my senior year, which also means that Higher Art Galleries will need to operate with the founders in different states for the first time.

After this summer, however, I am confident that we will be able to work via Skype and other forms of communication to keep our business up and running smoothly.

This summer was a summer of many changes for Higher Art Galleries. Two of the three founders graduated, and all three founders (Brooke, Zanny, and myself) had to juggle jobs and internships along with our jobs at Higher Art Galleries. While juggling everything was challenging, it showed us that we could have full time jobs, go to school, and still operate the business. It is our dream to one day not need to work additional jobs, but that is not a reality anywhere in our near future.

Right now, we are focused on giving our customer what they want in the most efficient way possible. We are streamlining and changing our website, artist contracts, and other forms of communication so that our company gives the customer what they want, which in turn gives us the income to help Higher Art Galleries grow and prosper.

Brooke, Zanny, and I were fortunate enough to carry out our entrepreneurship venture in New York City this summer. We were exposed to incredibly resourceful mentors and business people who gave us guidance and advice. We took what they gave us, coupled with customer discover, and created a more succinct vision of our company- one that delivers a product that is more personal and “niche.”

Our largest realization this summer was that our customer not only wants to buy art made by students from their university, but on top of that, they want the art to remind them of their university. From a social media marketing perspective this will help boost our reach and target market as well.

I have technically finished my Wake Forest Summer Fellowship, but I never really stop working on Higher Art Galleries. This summer has been full of changes in our vision (with a few sales here and there), but more than anything it was full or business discoveries that will help us in the future. If you are interested to see Higher Art Galleries’ changes to come please follow us on social media (handles below). It’s been a wonderful summer!



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