Luke Vith – Farmer Jane
The most interesting person I found when reading Farmer Jane was Jesse Ziff Cool. When her passage started with “The customer comes last” I was immediately interested in her story. This is backwards compared to what most restaurants believe today. At most restaurants they want to make sure their customer is happy and is treated well in order to ensure good business. What I ended up finding out when reading this story is that this notion is not necessarily the case. Instead of making sure the customer is happy, Cool wants to make sure that her product is up to her very high standards. This is important because she sees the providing of good and healthy food as a necessity and she doesn’t want to break away from that. I also thought that she was making a profound impact in the community of farmers because she is helping small local farms be able to continue to function. With the average age of farmers being 57 it is a dangerous trend of such a old age because in the future if we don’t have young farmers food won’t be able to be produced on such a mass level. Her idea of going into the farms and making products based on what the farm produces is also different than most. This allows her to make the farm profitable without the farmers having to do much change within their property itself. I think that it is this forward thinking that is essential to continue to grow the farming industry and force people to eat healthy as a whole.
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