Summer Entrepreneurial Experiences

RLM Associates Week 6

Tuesday, August 8, 2017 11:55 am

This week at RLM we have moved to focus almost entirely on the software development. I do a few daily things like check book sales and run reports on marketing campaigns. So far the marketing is going as planned. We haven’t had to do much revising but we do have to keep up with all of the updates. We just came to another point where we could change campaigns if need-be but after reviewing everything we decided to continue with the current process.

For the software, we met with the company producing it a few times to see what they would need to get started and to see what format they would prefer the information to come in. The first thing we did was define the minimum viable product (MVP). The MVP will later fit into the completed software, but the MVP can be fully developed more quickly and will allow us to start working with the product in its early stages much sooner. Defining the MVP took a lot of going back and forth and editing, first for content, and then for clarity. Once this was completed we sent it over to the company we’re working with. We than defined the entire software but more generally. The company won’t dive right into developing this fully, as they are with the MVP. Instead they will begin by building and creating wire frames, which are visual representations of what the software will look like. This ensures that we are on the same page before they begin to put too many hours into the product. They will then add a voice over to the wire frames and the video will serve as a demo and a way of explaining to product to investors and users. Doing it this way then also gives us more time to perfect the final product. Defining the wire frame once again took a lot of going back and forth but we sent that over to them by the end of the week.

Thursday and Friday of this week I was tasked with bringing a new intern up-to-date. She won’t start working for a few weeks, but we wanted to have her ready to go for when I return to school. I organized all the information for her so it was self-explanatory and then also created a little cheat sheet of what each company was, what they sold, what we are working on for them, and what step in the process we are at for each. She won’t be back for a week and a half, at which point I’ll update her. She’ll have a week to transition before I leave, so we’ll be moving quickly but I think it will be enough time!

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