As Brooke, Zanny, and I approach the end of summer, we are rapidly trying to organize our business so that our day to day tasks can be completed without meeting in person.

Most importantly, that means we need a completed website, artist starter pack, and contracts for business partners from our legal expert.

This week we made great progress on our website. It is structured very differently from our previous website. The new site is more simple, sleek, and designed to get the customer to make a purchase more quickly.

We also worked on creating content such as blogs, Instagram photos, and newsletters. In addition, we created a Pinterest (which is an important social platform to be on in the art world).

This week our artists have been working on inventory for our site. It is our goal to have our new website up with our new inventory within the next 2 weeks. Once we complete that, we will make a social media advertising push to gain traction and better understand our customer.

This week we also created a calendar with important Wake Forest University dates (ex: move in day, parents weekend, etc.) so that we can strategically plan our social media campaigns following our launch.

Stay tuned for next week, my last week!