After weeks of work, the new UpDog Kombucha website is finally launched! You can now check out updogkombucha.com to see the final product, learn a little more about kombucha, and purchase our merchandise. It’s been so nice to have a project that I can actually see the results of and I’m really proud of how the site turned out.

Now that this project is done, I’m turning my attention to discovering new places to sell the kombucha including expanding out towards the Raleigh/Durham area. At first I assumed we would just go out there and look around for some yoga studios, but quickly learned that a lot more thought goes into choosing locations to contact. For starters, I had to go through the different class schedules to see which studios were busier and had more offerings, as more classes means more potential consumers. After compiling a list of potential buyers, I learned the basic pitch we use for first time interactions with businesses. I now have a better handle on all the pricing, installation, and promoting that goes along with getting the kombucha into a new location!

Another valuable part of this internship has been getting to know the Winston-Salem food and beverage community a little bit better. From interactions with the other farmers at the weekly markets to conversations with local vendors and businesses during deliveries, I’ve gotten to hear bits of wisdom from a multitude of sources and learn things that I’d never even thought about before. It’s given me a great look into different ways people run their respective businesses while also letting me see parts of the city I hadn’t seen prior to this internship.

I look forward to getting to do even more my last few weeks here and hope to have good news of further expansion coming soon!