Summer Entrepreneurial Experiences

Week 8 at P.S. Snacks

Tuesday, July 11, 2017 12:02 am

I think that my experience as a marketing intern for P.S. Snacks for the past eight weeks was a success. Throughout these eight weeks, I conducted demos in local health food stores to build brand awareness, was the brand ambassador at events in the Washington, D.C. area, and networked with other influencers/healthy lifestyle promoters to increase our presence on social media.

The aspect that I think was the most successful was attending events in the city where we would be sampling our dough. These events were successful because usually it was geared toward marketing segments that we are targeting. Additionally, these events usually had other start-up food ventures which made it a great opportunity to network and collaborate with others. One thing that could’ve gone better was reaching out to social media influencers. Many of the influencers we reached out to did end up vocalizing their support for our brand which increased our presence on social media, however, many influencers have a media fee for sponsored posts that we were not able to provide since all of our funds are going towards production and getting into new stores. In the future, I think it would be important to find more local influencers that would guarantee a post on their social media platforms, so that we don’t waste time or money.

My biggest takeaway from this experience is that starting your own venture takes patience and that it is not a 9 to 5 job. Nikki and I were constantly responding to correspondence from other contacts around the clock since we had to be on the ball in order to move forward with P.S. Snacks. Though it can be a good thing that you are your own boss, it also increases the pressure since it is your business/product/idea and it is up to you whether it succeeds or fails. I think the career path of an entrepreneur is unique as well as all consuming since it is your labor of love and can become your life. I think all these things can be good if you are passionate about your product, message, and have clear goals set for the future.

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