Summer Entrepreneurial Experiences

Week 7 at P.S. Snacks

Monday, June 26, 2017 10:44 am

Last week was probably one of the busiest weeks I’ve had at P.S. Snacks so far. We had an all day photoshoot for our social media content that consisted of days worth of preparation in order to get all the ideas, props, and recipes in order. Since a lot of the content on their social media is recipe-based, we had to come up with new and inventive ways to use the Cookie Dough. Additionally, we try to involve products from other health food companies in order to be able to co-brand and tag them in posts, which will increase the exposure of our brand. I also went to two events to represent P.S. Snacks, one being a tasting at Equinox that involved other companies like Sweetgreen for a “Summer Solstice” sampling where their members got to take samples and hear about our company. The second event was an all you can eat happy hour event where roughly 20 different companies set up booths for sampling.

Throughout my time at P.S. Snacks, I have learned a few things about leadership and entrepreneurial management. One big thing I’ve learned is the importance of delegation. As a start-up, there are many red tape and nit-picky tasks that need to get resolved to reach the end goal. However, it is important to delegate those tasks to other members of the team since for the big picture tasks, the founder will have to be the one that’s directly solving the issue since they know their company and their goals for it more than anyone else. As the leader of the venture, they must prioritize which tasks need their direct attention and which can be delegated. Another thing I’ve learned about entrepreneurial management is that it is okay to ask for outside help. Whether this be advice about the business timeline, collaboration with others for the creative part of the business, or honest feedback about the product itself. When just starting out in a business, it is important to be open to all feedback and criticism since others have done this before and have figured out what works and what doesn’t.

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