Summer Entrepreneurial Experiences

Week 3- UpDog Kombucha

Friday, June 23, 2017 5:42 pm


With one owner out of town and one employee injured, my focus turned from web content to actual production of the kombucha. This past week and a half have shown me a completely different side of what working at a small business is like. For example, at larger companies, bottles are labeled by machines, but at a smaller organization, each bottle is individually hand wrapped. I had never thought about the detailed work that goes into every aspect at a small start up, and having the chance to actually do it has given me a much larger appreciation for all the hard work put in at companies this size.


While some tasks this week were labor intensive, they were definitely rewarding as I got to try my hand at actual brewing the kombucha I’ve been selling this summer. Being able to take part in this process has shown me exactly how true promoting our product as “small batch kombucha” and “handcrafted” as each keg and bottle is brewed right here in Winston Salem by the small number of employees. Each fruit, root, or herb used is hand washed, cut, and pureed to make our product the best it can be.


Not only has this given me an appreciation for the work put into each batch of kombucha, but it has helped me to learn even more about it, which in turn has helped me when it comes to making a sale or talking to potential customers at an event or market.


This week I was also able to work on sales, as I was given the chance to talk to a man who recently opened a coffee bar out in King, NC about carrying our product. After a series of calls, emails, and voicemails, he finally decided to give kombucha a try and placed his first (of what I hope becomes many) order! While I’ve been able to sell smaller quantities at farmers’ markets, this was my first time getting to help expand UpDog’s client base, which is growing by the day.


With the staff returning to full force next week, I do not know if my help will be as needed on the production side of things, but I hope to have the chance to do it again!


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