The biggest challenge facing P.S. Snacks currently is that we cannot meet our increasing demand. Since we are starting to sell in new stores, online, as well as at events; more and more consumers are becoming interested in the P.S. Snacks company and product. Though in theory this is a good issue to have, it is very difficult to deal with because it is a lot of “wait and see”. The solution to this issue is to move into a co-packer facility where they would produce our Cookie Dough for us, thereby increasing supply dramatically. This would also allow a few of us on the team to focus on other tasks that use our specific skill sets. Though we have found candidates for co-packing, with this change, we may also have to change our labels, packaging, etc. to cooperate with the co-packer’s policies and norms. All of these minute tasks take time as well as trial and error, but hopefully it is resolved in the near future so that P.S. Snacks can move into the next phase.

The key competitors for P.S. Snacks are other health-conscious cookie doughs or desserts that cater to dietary restrictions and allergies. Especially in the market we are selling in, these products are becoming more and more popular with new ventures being created all the time. We are able to compete with these products due to our unique ingredients and the genuine story behind the brand. Another group of competitors for us is brands that sell protein bars, nut butters, and other good-for-you treats. When doing a demo pitch, we combat these competitors by explaining to our consumers how our product is a great “any time of day” treat and meets almost every dietary limitation. Additionally, we have marketing materials that show the versatility of the product as well as the transparency of our ingredients. The P.S. Snacks products are very unique while also being something familiar (i.e. Cookie Dough) which I believe will beat our competitors in the long run.