The Poems of Ossian, By James MacPherson (1785)
How you market a book has a great influence on how well or poorly it comes across to the public. A book that is advertised as funny that ends up being serious may not sell as well or be reviewed as well as it would be if the advertising was accurate. People do not like to be misled, especially when advertising is involved. A man who learned this lesson was James MacPherson.