Summer Entrepreneurial Experiences

Week 6: Social Media Marketing Made Easy

Thursday, July 25, 2013 9:00 am

Since the 2003 launch of MySpace.com, social media networking sites have been growing as powerful influencers over the public. Gone are the days when Facebook was just for you and your friends. You can now find any of your favorite restaurants, bands, or products on a slew of platforms across the internet. Companies are harnessing social media as tools for marketing and advertising, sometimes ditching traditional methods all-together. The social media craze has even created never-before-existing job positions like those of Social Media Marketing Specialists, Interactive Marketers, and Online Community Managers.

Naturally, an online start-up like Campus Grumble and social media go hand-in-hand. Much of CG’s marketing is done through Facebook and Twitter. It can be difficult to manage all the friends and followers at times, but Ryan and John have discovered a great tool that I’ve had the chance to get to know very well over the past few weeks – ManageFlitter.

ManageFlitter is an all-in-one Twitter management application. I sign in with the CG Twitter credentials and from there I can easily see who we’re following and who is following us.

Here are just a few of my favorite ManageFlitter features:

- Track who has unfollowed CG
– See how many clicks a specific tweet has gotten
– Search for new accounts to follow within our target market
– Quickly follow or unfollow a large number of account holders
– Write tweets and schedule them to post at a specific point in time in the future

However, my all-time favorite (and most useful) feature is PowerPost. PowerPost allows me to see when the majority of Campus Grumble’s Twitter followers are online and active, meaning that’s prime time to post a tweet. This is such helpful information! It keeps Campus Grumble from over posting and blowing up user activity feeds, but also ensures that my posts are getting read by our intended audience. Here’s a screen grab of what a PowerPost in the making looks like:

The top box is where I write out the tweet which always includes a school hashtag and a link to the original grumble. The check box above indicates that I want to be able to see how many people have clicked on this tweet after it’s been posted. The bottom graph is an indicator of when most of Campus Grumble’s followers are on Twitter and the blue button allows me to specify the date and time I want the tweet to go out.

I use PowerPost everyday to feature popular grumbles from any of our schools’ CG pages. They are used to drum up site activity and remind people to keep grumbling over the summer months. Getting to see the analytics on my tweets has been the most rewarding. Some of them have even been retweeted and favorited by a few of our followers!

If you manage multiple Twitter accounts or just want to use your time marketing via social media more effectively, I highly recommend this tool.

Shelby A. Taylor
Wake Forest University ’14
Bachelor of Arts in Communication
Minors in Entrepreneurship/Social Enterprise and Italian
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