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My Final Week at the High Museum

Monday, August 6, 2012 2:01 am

It is strange to think that my eight weeks at the museum are already over! On Monday, we were given a tour of the Museum’s European art collection by David Brenneman, the Director of Collections and Exhibitions and the Frances B. Bunzl Family Curator of European Art. This tour was very beneficial, in that instead of just telling us about the works in the collections, he explained what it was like to be a curator. Mr. Brenneman had recently lectured on the topic at UGA, and thought that it was very important for art history majors to have an accurate perception of curatorial positions. As a result, he essentially told us everything “that they don’t teach you in schools,” and made sure we understood how difficult it is to become a curator. Also, they waited to have this tour until this week because the museum’s Impressionist art collection was back after being on tour for two years. It was beyond interesting to have the head curator talk about how all of the different pieces were acquired and which ones were the strongest in the collection. My favorite in the collection was Monet’s Houses of Parliament in the Fog. Here is museum’s page for the piece.

I also wrapped up my summer-long Artist Project this past week by entering all of the artist’s names and contact information into Tessitura, our membership data base. This was the most that I worked with the database, and it was really interesting how I could give the different entries certain attributes so that they can be flagged as honorary members. Also, I completed my last projects for the Board Member Get a Member Project. First, I drafted a follow up correspondence for the board members to see if they needed any help planning an event or a letter campaign. Also, I created an event guide for the remainder of the year, and it featured different museum events with which the board members could coordinate. For instance, they could have different receptions before one of the artist talks or a Friday Jazz concert.

On our last day, we got to do so many cool things. First, we went up on the museum’s roof. We were on the main Renzo Piano roof, which was added in 2005. The roof, which is over the contemporary art gallery, features over 800 skylights. In order for the light to not harm the art, hoods were added to each skylight so that it filters the harmful southern light, allowing only northern light to shine into the gallery. Next, we were given a tour of the museum’s folk ark holdings, which were on the skyway level of the old wing of the museum. Due to the museum’s southern location, it has been able to acquire a very strong collection of folk art. Here is a flickr with images of the museum’s roof

Our lunch and learn was facilitated by the Public Relations and Marketing departments. Jen Bahus, the Senior Marketing Manager, is actually a Wake Forest alum, and I really enjoyed talking to her. It was fascinating to hear how marketing initiatives for a museum differ from general product marketing. Also, this was an especially helpful lunch and learn since I will be the Marketing and Public Relations intern at SECCA next semester. Then, we rounded out the internship by having a reception with all of the interns and supervisors, which was a great time for all of us to ask follow up questions to the people in the different departments.

Overall, I could not be more pleased with this internship. I had the pleasure of working in Membership and Guest Relations, which was dubbed by the other interns “The Nicest Department.” These people were not only kind, but really took the time to help me learn, so I could leave this internship with the knowledge and job skills of a regular employee. Furthermore, the museum’s programming for the interns was exceptional. The tours and lunch and learns gave us a very comprehensive view of the museum’s operations, and it was amazing that we were able to learn from the top curators in each field and entire departments. Also, surprisingly I found that working was more like school than I expected. Since, this was my first job, I was not sure what to expect and was actually pretty nervous. But, I learned that like school, if you abide by a careful schedule, you can be successful. The key was through was to prioritize things correctly so all of the time sensitive assignments could be completed promptly.

Week 7 at the High Museum

Monday, July 23, 2012 5:35 pm

This past week at the museum was by far the most hectic. I was given multiple, time sensitive projects essentially all in one morning. As a result, I had to prioritize my assignments in order complete each task by its deadline. Additionally, in order to finish everything, I had to rearrange my schedule, and as a result, on several occasions I ate lunch at my desk or late in the afternoon. However, this actually made me feel more like an employee than an intern, which was actually a great lesson.

My first task was to begin designing two more brochures. The new Membership Communications Coordinator was so impressed with my brochure for the board member that she asked if I would redesign the museum’s Corporate and General Membership brochures. The first will be given to the big companies in Atlanta, like Coke and Delta, so they can encourage their employees to become museum members. The second will be the brochure that is on display at the general information desk in the Museum’s main lobby. Since these two brochures have such different focuses, their content and organization is dramatically different. The general brochure needs to be simpler and more cost effective, since many people will pick them up without becoming members. Also, the guest relations staff will use these brochures to sell memberships, so this brochure functions as a talking aid in addition to being a direct explanation of the membership levels. On the other hand, the corporate brochure will be a larger, four panel brochure with lots of pictures and descriptions. I have enjoyed reworking these two brochures so that they better fit their respective audiences.

Also, lots happened this week with my artist project. After reaching out to all of the artists about missing contact information, all sorts of strange responses began to flood my inbox. But, that is to be expected when you email 350 people. About twenty artists didn’t even know they had a piece in the museum, so I had to forward their requests for more information to our registrar. Also, two artists responded by telling me that they want to donate artwork to the museum, so I had to redirect these offers to the respective curators. Also, one artist had a book made on a piece similar to the one in our collection, and he was wondering if we would like to sell this book in the museum’s shop. But, thanks to all of these strange requests, I became very familiar with the museum directory as I tried to figure out whom to forward these messages to.

Another interesting assignment I was given was to research different rewards programs. My department head has had the idea to develop a rewards program for our members in order to encourage them to visit the museum more frequently and increase renewal rates. Essentially, for each visit, the member would receive some sort of benefit, like a free desert at the café or a parking voucher. The idea is that these benefits would be an added incentive for patrons to attend exhibits and then visit the shop or restaurants afterwards. Also, since no real museum rewards program exists in the US, this would be rather revolutionary. However, this made my research more difficult. In the end, I focused on corporations and zoos/movie theaters with ticket based rewards programs.

Both of the intern programming events were excellent last week. First, we had our photography curatorial tour. But, instead of having a traditional tour, the curator pulled some of the best photographs in our collection and had them on display in our works on paper room. He had so many examples that essentially told a history of photography. In addition to daguerreotypes and talbotypes, the first two types of photographs, he had examples of photos from every large photography movement from the last 175 years. Afterwards, our lunch and learn was facilitated by the museum’s registrars. This was neat, because we got a look at the legal aspects of the museum. In a museum, the registrars keep track of accessions, draw up the contracts for special exhibits/loans, insure the work in an exhibit/museum and make sure we do not infringe copyright laws. I found this very interesting, especially after my trip to New York trip with Wake’s Management in the Visual arts class. During this trip, we spent our last day at Dewitt Stern, which, among other things, is an art insurance group. The speaker discussed the various factors that influence the insurance amount for work, and problems that institutions, like museums, often face. As a result, I particularly enjoyed comparing these presentations and noticing the differences in priorities between the client and the provider.

The High Museum: No Longer in the Vacation State of Mind

Monday, July 16, 2012 4:24 pm

No two weeks here are ever the same. Since most of the interns were gone last week for the Fourth of July, we had twice the amount of programming this week. Also, in addition to working on the Board Member Get a Member campaign, I was given lots of random assignments. One of the most important things I did was to help Lauren, our new Membership Communications Coordinator, get settled. It was really nice to be able to help someone settle in, and since I was in her shoes just six weeks ago, I know how confusing this place can be. One day, she and I went out to lunch so that she could find out what I was interested in. As a result, she has been able to give me tasks that are meaningful and related to my studies and career goals. Also, she has put my Communication minor to use by asking me to read over and revise the mass mailings and press releases for our department.

Lauren’s arrival makes her the third new employee to join my department since I have started. I commented to my supervisor about the large number of new people, and he said that most people in the museum have a 4-5 year expiration date. And, in the last year, most of my department’s staff seemed to reach that point where they wanted to move onto another career, hence all of the new employees. I was very surprised by this, but it essentially explains why everyone on my floor is under 35 unless they are the head of their department.

Another exciting thing that I got to do was sit in on a meeting between my department head and the Assistant to the COO and Museum Director. This meeting was about the Board Member Get a Member Campaign, and since I had been heavily involved in the process thus far, they thought that it was important to keep in the loop. The brochures that I designed came in, and I will start sending them out Tuesday. Also, other board members have expressed interest in throwing parties at the museum to get their friends to join, and I have been asked to help with these events. Part of what I am doing is looking over the guest lists to see who is a member, who was previously a member, and who has never been affiliated with the museum. This way, we can send out targeted invitations to the guests and help the host know who he or she needs to encourage to join the museum.

Our first lunch and learn this week was facilitated by the Education Department. After the staff introduced themselves and explained their respective roles, we actually got to make a work of art. The project was to make linoleum cuts like the artist Hale Woodruff. Woodruff’s linoleum cuts and murals are currently on display in the exhibit, Rising Up: Hale Woodruff’s Murals from Talladega College. It was really nice to get away from our cubicles and to get to do something with our hands. I decided to go with a flower pattern for my lino cut, which I was rather proud of until I saw some of the pieces by the studio art majors interning at the museum. But, the department was so impressed with our works that they had us all make prints on this giant canvas, and they hung the final product in their office.

After the lunch and learn, we went on a tour of the Museum’s African Art collection. We started up on the Skyway Level, and looked at the Contemporary piece by El Anatsui. Since my focus is primarily in Contemporary Art, this piece was my favorite of the tour. This artist is from Ghana, and this piece was made by joining together discarded pieces of metal. Once the pieces are assembled, the sheet is hung, but not so that it lays flat against the wall. The piece is essentially puffed up so that there are ridges and indents. As a result, the sheet takes on a really organic form and draws the viewer’s attention to the patterns in the metal.

After seeing this piece, we went down to the basement to see the African Art Gallery. The space was smaller than some of the other galleries, but this did not stop the curator from putting together an amazing exhibition. She organized the gallery around the “Dikenga, the Kongo cosmogram that charts the never-ending cycle of life. Moving counterclockwise, the point at three o’clock indicates birth, twelve o’clock indicates prime of life, nine o’clock indicates the role of the elders, and six o’clock refers to the realm of the ancestors.” My favorite piece in the gallery was a Yorba Crown, which fell in the Role of the Elders section. Crowns such as this were worn by kings, and different colors signify different Yorba deities. The Entrepreneurship professor, Jan Detter, has a similar Yorba crown, but hers is red. She once told me that red crowns meant that they king had a fiery temper, and the curator said that the white crown meant that the king was a supreme leader and a keeper of the peace.

Here are the links to the two pieces I described above:
El Anatsui: http://www.high.org/Art/Permanent-Collection/CollectionDetails.aspx?deptName=African Art&objNum=2007.1&pageNumber=1
Crown: http://www.high.org/Art/Permanent-Collection/CollectionDetails.aspx?deptName=African Art&objNum=2006.230&pageNumber=1

On Friday, we started out by going to the Conservation Center. This was an AMAZING visit. This center is an affiliate of the High, but does all of the conservation work for the South. The painting conservator gave us the tour and showed us all of the works he was restoring. We saw everything from paintings that were just dirty, ones that had been repainted, and even a work that had been badly burned. He explained how most conservators have to have a deep knowledge of art history, chemistry and studio art in order to be successful. Also, he said that it takes ten years of school, apprenticeships and fellowships before you can begin to work on your own. What surprised me was that there were canvases everywhere. The tables were covered and there were many more stacked against the walls. There was even a Modigliani just lying on top of a pile. He joked that this was probably not the best way to leave them, but if anything happened, it wasn’t a huge problem, since his job is to fix paintings. One of the funniest things he showed us was the piece that he called The Madonna of the Two Arms. This was a Renaissance era piece that was reworked several times by apprentices in an artist’s workshop. As a result, when this conservator was removing previous restorations, he found two right arms on the Madonna. When he told the University what he had found, they were actually excited, and asked him to leave it like that so it could be a teaching tool for his students.

After the conservation visit, we had the Group Sales and Special Events lunch and learn. These departments are known as the “Fun” departments, and they certainly lived up to their reputation. They gave a hilarious PowerPoint presentation and essentially turned the second portion of the lunch into a game show. As a result, we all left with prizes. I got a Bran-KOOZIE, which I was a pretty funny pun on the artist’s name.

High Museum of Art: Week 6

Monday, July 9, 2012 1:49 pm

Last week was very slow at the High. The museum was closed for the 4th of July, and most of the staff was gone for the second half of the week. Since most of my department was gone, I did not have any big assignments to complete. As a result, I ended up helping one of the interns in Development. She was stuffing envelopes for the upcoming gala, and she had to pack and seal 1,600 in a day. This was a huge task, so I was glad that I could help her out a bit. Also, since I had more free time than normal, I was allowed to walk through the museum. I really enjoyed spending some time looking at the works that we quickly saw on Friday Tours. I especially liked visiting the Picturing New York exhibit that is on loan from MoMA. I just finished the History of Photography class at Wake, and this exhibit featured works by all of the most important photographers from the last hundred years. As a result, it was almost as if this exhibit managed to tell the history of photography, in addition to the history of New York.

Since most of the other interns were gone, this week’s tour and lunch and learn were moved to Wednesday of this week. I think that it will be nice to be able to have two lunch and learns in a week, since these have been my favorite programming events so far. This week, the first lunch and learn will be facilitated by the Education Department, while the second will be by Group Sales and Special Events.

Week 4 at the High Museum: Brochures and Museum Planning

Thursday, July 5, 2012 11:39 pm

Last week at the museum was a little bit slower. I am still waiting on responses for my Artist Project, and my department had fewer tasks for me to complete. The coolest project that I got to work on was actually for a board member. This board member responded so well to the Board Member Get a Member membership campaign that instead of just getting five members, he wanted to do a letter campaign to a hundred and fifty people. However, he wanted a brochure to be a portion of the packet we sent out, and no such brochure existed. So, it became my job to design the brochure. I really enjoyed the opportunity to use my creative skills, and it was also just nice to work on a project outside of excel. In the brochure, I discussed events for different audiences in addition to talking about the benefits of the different membership levels. Furthermore, I gave the readers a preview of the different exhibitions that will be coming up in the next fiscal year.

On the Friday Tour, we got to go all over the museum and look at the works in the decorative arts collection. This was nice, because I have never studied decorative arts, so this was a subject that I was not very familiar with. Despite the fact that the High has one of the best decorative arts collections in the South, the museum has not allotted a particular wing of the museum to this subject, so we had to travel between wings and floors to see the full collection. The lunch and learn was by far my favorite of the summer. It was on museum planning, and we started out by taking a behind the scenes tour of the museum. The smallest wing of the museum, The Anne Cox Chambers Wing, just closed because the Art of Golf exhibition ended, so we started by looking and what a gallery was like when it was in transition. People were repainting the walls and actually taking down a wall that was made specifically for the show. We got to ride on the freight elevators and travel to the loading docks and the crating rooms. Lastly, we visited the museum models where they were planning where they should hang all of the art for the next few exhibitions. I really enjoyed this because this was the part of the museum that I knew existed, but never gave much consideration to.

High Museum of Art: Week 3

Friday, June 22, 2012 6:15 pm

This week things began to fall into more of a pattern at the High museum. I have established a routine and any nervousness I had felt about being at such a big museum has vanished. I have gotten to know almost everyone on my floor of the office, which comprises the Development, Membership and Guest Relations, Group Sales, and Public Relations/Marketing departments. The joke is that my floor makes the money, and the curatorial floor finds ways to spend the money. The building we are in was built by the famous architect, Renzo Piano in 2006. Unfortunately, this building is not connecting to the actual museum, and you have to cross the piazza in order to go see art. However, this separation makes the Friday Gallery Walkthroughs even more special.

Today, we had lunch with the Chief Operating Officer of the museum, Philip Verre. In addition to discussing the different aspects of his job, he told us how he made the transition from an art history major to the COO. For me, this was the most interesting part, because I hope to make a similar transition after graduation. Philip went to grad school for art history right after graduation, and then landed a job as an assistant curator at the Guggenheim. After that, he moved museums several times, and along the way, began to take on more business/operational responsibilities. As a result, he was well prepared when he was offered the job as the Deputy Director for the high museum. Like Philip, I hope to work in different aspects of the art world, except I want to end up opening my own art gallery. Since I will be in charge of operating this gallery, it was really neat to hear how someone operates an institution as large as the High Museum.
This week, I finished with a big segment of my summer long project, so I began to help several of the employees with the upcoming event, High Arts Day. This event is a fundraiser that “provides a full day of fun, fashion, art, and design, with all proceeds benefitting the High.”Also, I finished up with the Board Member Get a Member project. Essentially, at a recent board meeting, the board members decided that they would undertake a membership campaign. But, in order for them to know which areas to penetrate, the membership department had to create packets of statistics and demographics for about twenty different zip codes. This effort ended up being a collaborative effort between the Head of Membership and Guest Relations, and the Director of the museum. As a result, I got to work a lot with my department’s director and the museum director’s assistant to complete this task.

Next week, I will get to start reaching out to different artists about receiving their honorary memberships. I am really looking forward to this, and can’t wait to write about the results in my next post.

High Museum of Art: Week 2

Tuesday, June 19, 2012 10:31 pm

I am continuing to love my internship here at the High Museum. I live right outside of the city, so it has been a nice change to spend this much time downtown. Also, the museum is located in Midtown, which is really a really nice part of the city. It has been fun getting to know the other interns, and I really enjoy the people in my department.

In addition to my big project, every day I am asked to complete all sorts of random assignments. For example, this week I had to compile packets for the board members, create a spreadsheet of statistics for an incoming employee, and assemble folders for an upcoming special event. These tasks are a nice distraction from my large project, which can be tedious at times. The only reason why I can grow tired of this project is because of its sheer size. I joke that this internship is turning me into a private investigator because I am currently looking up contact information for over 800 artists. Often times, I have to cross reference results with their gallery representation, so this is very time consuming. Also, most of the time, I can only find their email addresses, not their studio address, so I will have to end up emailing each of these artists asking for further information.

This past Friday, we had a contemporary curatorial tour. This was really fun, because instead of just lecturing us on merits of each piece, the curator made this more of a discussion. I think that this was a much more effective way for us to learn about The High’s Contemporary art collection. Afterwards, my department, Membership and Guest Relations, was in charge of facilitating the lunch and learn. We were in the boardroom and the department head and staff explained to the other interns about their various roles and responsibility. While the different membership levels are handled by the membership department, the ticket door sales are included under Guest Relations. It turns out that the High Museum has one of the ten largest membership bases in the United States. As a result, the revenue generated from membership sales/donations from members makes up a substantial portion of the museum’s revenue.

Week 1: It’s HIGH time my internship began

Saturday, June 9, 2012 3:32 am

I am spending my summer at the High Museum of Art in Atlanta, Georgia. I am officially the Membership and Guest Relations Intern, but I also have the privilege to work and interact with the other departments. Founded in 1905, the High Museum because the leading art museum in the South during the 1980s due to their innovative programming and continual efforts to expand. They are in the midst of a partnership with MoMA, were the museums are sharing their collections in order to create compelling exhibits. This is the first time that MoMA has ever partnered with another museum in this capacity, and it has been tremendously beneficial for the High. For instance, in May, they closed their most important exhibit of the year, Picasso to Warhol:13 Modern Masters, which was a product of this partnership, and it received rave reviews. Additionally, on Saturday, they are opening three new exhibits, one of which is also a result of this partnership. This exhibit, called Picturing New York, features about a hundred and fifty photographs by a hundred artists, and in a way, is essentially a sampling of the most notable figures in the history of photography. The exhibit includes photos by artists such as Diane Arbus, Sherrie Levine, Alfred Stieglitz, Cindy Sherman, Edward Steichen and many more. I have greatly enjoyed attending the previews and curator led tours of these new exhibits.

For me, this week has been a crash-course in excel. During my interview, I was asked if I was familiar with excel, and while I had used it a few times, I was not an expert. But, I stretched the truth and said I knew how to use the program, because I did not want my lack of excel experience to keep me from getting the internship. So, on Sunday night I spent several hours completing a tutorial of the program, and thank goodness I did! I have been assigned all sorts of interesting excel related projects this week. I have been organizing data for the board members for an upcoming membership campaign, preparing reports for an upcoming conference, entering new member data and I even did a financial report for the month of May. On June 1, the museum began their fiscal year, so I will continue to work on the financial reports. Since I am an Art History major, this is quite a foreign assignment. The Membership Director explained to me that they let someone go last month, and thus I have been essentially assigned some of the former employee’s tasks while they conduct employee searches. Even though this was not what I was expecting to do, I realize that the knowledge and experience gained from completing these tasks will be quite beneficial in future jobs.

Furthermore, in addition to these type of small projects, I received my large project for the summer. My job is to identify all of the living artists who have a piece in the museum and complete the necessary steps for them to become honorary members. This is an enormous task, considering there are over 1,000 living artists represented. After sorting through this enormous list, I will have to find their addresses, draft a letter and issue them membership cards. Furthermore, I have to determine the circumstances of the membership (what, if any, benefits they will receive). Also, to commemorate the completion of this project, the museum wants to host an event where The Director’s Circle Members (the highest level donors) can attend along with these living artists. So, I have to decide what type of event I want this to be, and when and where it should take place.

Each Friday, all of the interns come together for gallery walk throughs and lunch and learns. Also, today, we were also asked to participate in a focus group. During the walk through, we had the head curator of The Art of Golf exhibit explain her idea behind the exhibit and the significance of the pieces. “The Art of Golf explores how European and American artists have depicted the royal and ancient game for more than four centuries.” They chose to put on this exhibit because of the museum’s relationship with the The National Galleries of Scotland, Edinburgh and Georgia’s rich golf history: Bobby Jones and The Masters are a central aspect of this exhibit. Additionally, it features pieces by famous artists such as Childe Hassam and Andy Warhol. After the walk through, we attended a lunch and learn facilitated by the Development Staff. This gave us excellent insight into the finical breakdown of the museum, including an explanation of their operating costs and budget. It showed us the significance of fundraising and creating sustainable relationships with donors. This theme tied in well with the focus group, which was centered around the lack of young donors. At the moment, people sixty and up make up 90% of the museum’s high-level donors. As these people age, it is necessary for the museum to find younger patrons. So, during the focus group, we were asked to give our opinions on several different events that were geared towards establishing a relationship with the twenty to forty year old crowd.

Next week, I will continue to work with the database manager and the head of Membership and Guest relations in order to complete the project for the board members. Also, by Friday, I hope to have a comprehensive list of all of the living artists who have a piece in the museum.

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