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The Poster

Tuesday, August 21, 2012 4:40 pm

PHEW! Time to spread the word

Tuesday, August 21, 2012 4:37 pm

Posters are in – I think they look great, I’ll attach a photo of it. So everythings good to go, we did it. Down to the wire but we did it. Now we have artists venue and promotion all locked down. All that’s left is to hype it on facebook and around town as much as possible I can’t wait to hear about the turnout. Though I can’t be there because I will be back in Maryland I’m really curious to see how everything plays out – hopefully we meet the 1,500 bar minimum necessary.

we must promote!

Tuesday, August 21, 2012 4:34 pm

With the show coming up on the 23rd, we’re getting down to the wire. Alex Lin who is in charge of promotion was supposed to have the posters designed and printed by last week so that I can start putting them up but so far his team hasn’t even locked down a design for the poster. According to Alex 2 weeks is enough promotion time for a show in LA but the initial goal was a month of promotion so I think he’s just saying that to cover his tail. It’s a shame I didn’t know he was going to take so long because I probably could have called someone I know from home or wake and made some moves on it long ago.

trial by fire

Tuesday, August 21, 2012 4:34 pm

I don’t know too much about techno (which as I now know is divided into genres such as techno, electro, house, trance, etc..) but apparently the concert were throwing is house. For some reason I thought that I wouldn’t have to know about techno music in order to see/work in the business side of things but turns out I am getting to know the music whether I like it or not. Its actually growing on me. I wish I were going to be here in the 23rd to go to the concert we’ve been working towards but even though I can’t go it’s still fun working towards such a tangible goal.

into the nitty gritty

Tuesday, August 21, 2012 4:33 pm

We sent out 7 requests to seven different artists, which I think of as a “shotgun” approach in that we just throw the offer out there in a wide spray and hope that something works out. Connor was definitely right not to put the offers in the original emails because some of the artists have actually requested less. Urulu and Steve Huerta are both going for 500 apiece plus airfare. One DJ, Carlos Cancela, is not only willing to open for free but we also wont have to pay for airfare because he lives in LA. I had a chance to meet and talk to Carlos and it was really awesome to meet an up and coming DJ, he was completely down to earth and we even have a mutual friend (in real life, not on facebook). His enthusiasm for music was just about as contagious as can be, and he really excited me about the future of music in the 21st century, electronic and otherwise. The other artists we heard back from are Urulu, Worthy and Steve Huerta.

that was close

Tuesday, August 21, 2012 4:33 pm

So we got a venue. Alex Lin to the rescue. Its called King-King in Los Angeles and it seems pretty cool judging by the website. We have settled on 1,500 with the same amount needed in bar sales or else we have to cover the difference. But with good promotion that shouldn’t be a problem. Still waiting on the artists, I’ll keep you posted.

speed bump

Tuesday, August 21, 2012 4:33 pm

The original venue that we met with in LA got back to us saying that they want now want 2,000 for the Thursday night which I thought was very low but apparently is out of our budget. It has been explained to me that venues usually don’t get paid that much for renting the space; they just have a certain minimum that has to be purchased by guests at the bar. It’s really interesting getting a glimpse of how the industry really works. The search for a venue continues. We dont have artists or a venue and the “show” is only a little more than a month away.

time to make moves

Tuesday, August 21, 2012 4:32 pm

So far all we have is a venue and the show is only a month and a half away. Connor and I sent out emails to 7 DJ’s/Bands last week in what I think of as a shotgun approach. Sending out the emails was a good learning experience for me because I found myself asking questions that hadn’t occurred to me before I started writing. For example, I intuitively thought that we should include how much money were going to be offering them (around 1,500 tops) in the initial email, I guess maybe to grab their attention or something like that. Connor told me that that’s not how it works though, instead the artist usually requests how much they want and you negotiate from there.

Bright and Shiny

Monday, July 23, 2012 8:38 pm

Things have been busy here at bright and shiny music. Due to the small size of the company (only 3 other people out here in California) my responsibilities have proven to be numerous as well as diverse. This internship has been quite an awesome introduction to the music industry for me, as I have had the benefit of seeing various aspects of the industry at a very hands-on level. This entails a fair share of typical “intern” assignments, such as refilling the refrigerator when it runs out of water bottles and handing out promotional flyers downtown. In addition though, I have gotten a glimpse of the “pretty” side of the music industry. Last weekend, for example, Connor brought me along with him to Los Angeles where I went with him to talk to the managers of the venue at which Bright and Shiny would like to hold an event at the end of the summer. So far this has been our team’s biggest project. The tentative date for the event is at the end of August, probably either the Saturday 18th or Saturday the 25th. Going with Connor to talk to the people at the venue was really interesting and informative. I mostly sat quietly and listened for fear of asking a dumb question. I was able to see how the entire process unfolds though. As they talked about how to contact the artists themselves, how to negotiate prices for the venue as well as the artist, and the many aspects of promotion I felt for a second like I was on the show Entourage. Obviously on a much smaller scale, but still, it was cool. I’ll keep you posted.

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