Summer Entrepreneurial Experiences

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Picking Up Where I Left Off

Wednesday, May 27, 2015 8:54 pm

Coming home for the summer was a whirlwind and it has taken me these past two weeks of relaxation to decompress from the stress of school and brace myself for the stress of working full-time for the summer on The Social Petwork.

This experience is a little daunting for me as it is unlike any other work experience I have had before. I have nobody to report to, nobody to tell me what to do, and nobody to evaluate the work I have done to determine it’s quality. At first, this all sounds like a dream job because I have no boss, however, once the reality sets in that I also have nobody to guide me, nobody to answer my questions, and nobody to show me how to do this work, I definitely start to feel a little bit nervous.

So here I am, on the official day I have determined will be the start of work for the summer and I have to sit down and determine my own goals, my own schedule, and assign myself jobs and tasks to make this company successful. Today, it’s time to pick up where I left off.

Fortunately for me, I laid the foundation for the company over the past semester with the help and guidance of my friends and professors so I have a good idea of where I am with this company and where I would like it to be by the end of the summer.

Since early April, I have been working with an incredible Web Development Team, Altera Web, to develop the first phase of the website. Phase 1, launching any day now, will include enough features to make the site functional enough to start enlisting shelters and other animal services in my area onto the site. My overarching goal for the summer is to develop a base of clients using the site to gain data and feedback in order to determine what I might need to change and improve before the launch of Phase 2, which I hope to roll out nationally.

I wrote out a list for myself of my four main goals, strategies and objectives for the summer so that I can make sure I maintain focus when determining my day-to-day activities.

Goal #1: Develop client base of shelters and animal services

  1. Strategies:
    1. Gather initial data using a small base of shelters before rolling out plan nationally
    2. Provide exceptional client service and support to ensure positive word of mouth promotion between shelters
  2. Objective:
    1. Have a client base of at least 15 shelters by the end of the summer semester

Goal #2: Attract a loyal user-base of potential adopters/donors

  1. Strategies:
    1. Launch a creative marketing campaign targeted at younger users who appreciate well designed internet services
    2. Launch a SEO advertising campaign to attract older users who are confused and frustrated by the complicated interface of existing organizations
  2. Objective:
    1. Process at least five donations to shelters from users by the end of the summer

Goal #3: Incorporate as many services onto our site as possible

  1. Strategies:
    1. Continue to work actively with website development team
    2. Request and document all client and user feedback to adapt site to consumers needs
  2. Objective:
    1. Adapt the services to meet the needs of initial client base throughout the summer

Goal #4: Establish partnership with Pet Product Supplier

  1. Strategies:
    1. Leverage contacts at The Pet Smart Foundation and Amazon
    2. Adequately relay the importance and value of the site and benefits to their sales
  2. Objective:
    1. Establish this relationship by July

With these goals in mind, I continue to work with the Web Development Team to produce Phase 1. Hopefully, after this week, I will be able to start making contact with shelters and pet product suppliers so that I can fine-tune the functions of the site.

Stay-tuned! We plan to launch Phase 1 any day now!

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