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Week 3 at P.S. Snacks

Monday, May 29, 2017 9:19 am

This week, I was helping with the production/operations of the cookie dough, doing demos, and preparing for what was needed to be done in preparation for my boss leaving the country for the next two weeks.

On Wednesday and Thursday, which are my typical days helping with production, we managed to crank out 6 batches of cookie dough. This is all in preparation for supplies needed for demos and if new online orders come through. Also, in the next couple weeks we will be sending our cookie dough to social influencers so that they can advertise our product through their various social media channels which will increase our exposure and brand awareness.

On Tuesday, I spent a couple of hours at a Whole Foods in the D.C. area where I sampled our three flavors of dough to the shoppers that were there during the time window. For every customer, there’s a specific “pitch” to give them, stressing the key values of the P.S. Snacks company such as indulging with a clean conscience and that you can eat it completely raw! Through this pitch I also explain the ingredients that make up the dough, different ways you can use it, and the health benefits of it. I also answered a variety of questions that were specific to certain consumers lifestyle’s and diets. Demoing is not only a great way to sell dough and to create brand awareness but also a way to gather information about the type of consumers we are attracting. At this demo in particular, we reached the family and male segments the most. This is an interesting observation because normally the male segments aren’t as interested in the cookie dough, which is one marketing element we have been working on. Demoing is a great way to put a face to the cookie dough and explain in-person why the cookie dough is such an amazing product.

Lastly this week, we prepared for Nikki’s absence for the next couple of weeks since she will be traveling. For the upcoming weeks, I will be in charge of posting and other activity on her Instagram and we also discussed various plans of action in case new online orders came in.

I’m enjoying the multiple different tasks that I have here at P.S. Snacks, it allows me to see multiple areas of a start-up business and how they are all important for success!

Week 2

Sunday, May 21, 2017 5:07 pm

This week was cool because at the end of the week I got to be a part of two events that we were sampling product at. During the first four days of the week, I also worked on reaching out to social media influencers that could advertise our product on their Instagram accounts or their blogs. I sent out emails to over 100 people and was going to send out more but the initial response was so unexpectedly overwhelming! I had no idea how quickly they would all respond and that they all wanted to try the cookie dough! We also ordered special gifts just for the influencers to send to them once we send them dough to make it a personalized gift. I’m hoping to start sending product to them in the coming weeks.

On Friday and Sunday, I participated in two tastings. On Friday, the marketing manager and I went to an event called “Daybreaker” where a huge amount of people gathered on the Kennedy Center rooftop at 6am for yoga followed by a dance party with a DJ from 7:30am to 9am. We got there around 7:30am and by the time we got there all of our donated product had already been eaten and we got very positive feedback from all the participants. It was a very cool event that I’ve never heard of but it was fun dancing on a rooftop with a view of the monuments at 7:30 in the morning!

On Sunday, I went to a SoulCycle studio in the district by myself to do a sampling for three separate classes. Some of the riders had already tried our cookie dough in the past, and many were eager to try it for the first time. It was a great experience meeting new people and customers as well as the staff that was working at SoulCycle. Doing samplings at places that have similar values as our brand is nice because more people are interested in our product and like it.

I really enjoy collaborating with other events and companies to increase our exposure to different target markets and I’m very quickly realizing that that’s something I would love to do in a future career. Working and meeting with different people is a great way to network while also getting feedback on the product.

Week 1 at P.S. Snacks

Saturday, May 13, 2017 3:24 pm

The start-up that I’m interning for for the next eight weeks is P.S. Snacks, formerly known as Slender Seven. Founded by a Wake Forest alum, Nikki Azzara, P.S. Snacks sells healthy, eggless, gluten free, and vegan raw cookie dough that’s actually good for you because it’s bean-based. Currently, P.S. Snacks is producing and selling three flavors of cookie dough: chocolate chip, peanut butter (both of which are chickpea based), and fudge brownie (which is black bean based) around the D.C. area and online. Last summer, I helped Nikki with the rebranding of her company, but this summer her company is in a completely different stage. My main tasks this summer are going to be to help with production, conduct in-store and out of store demos of the product, and increase the social media presence and exposure of the brand.

Starting on Monday, I met with Nikki to discuss the main objectives and tasks I will have during my time as an intern for her company. Additionally, I went to the production area that we have designated to us at Union Kitchen, a food incubator, to help the operations/production manager scoop and seal the dough so that is was ready for sale.

The rest of the week I was also spending most of my time during the first half of the day with the production of the cookie dough which involved batching out the ingredients, blending them together, scooping them into the packaging, and finally sealing them and packing them in boxes for delivery. One of the goals that Nikki and our operations/production manager hope to accomplish in the near future is to find a co-packer that will take on these responsibilities. This means that they will be able to manufacture our product so that we don’t have to produce it on such a small scale. As exposure and interest for P.S. Snacks is growing, this will be vital to ensuring that we can complete all of our orders for dough.

Another task I worked on a lot this week was reaching out to companies such as Lululemon and SoulCycle to collaborate on tasting events. Though I’m still going to be doing demos at Whole Foods, we are also trying to collaborate with companies that share similar lifestyles and have the same target market that we do. I set future dates with two Soul Cycle studios and one Lululemon store, with hopefully more to follow in the upcoming weeks.

Lastly, throughout the week, I put together a spreadsheet of media outlets and celebrities we could reach out to that share similar values as the P.S. Snack company to increase our exposure and to get more people to try our dough and spread awareness about it.

For the next 8 weeks, my main tasks will be collaborating with other brands and increasing awareness of P.S. Snacks via many channels. I’m excited for what’s to come during this internship and all the skills I will acquire!

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