This week was cool because at the end of the week I got to be a part of two events that we were sampling product at. During the first four days of the week, I also worked on reaching out to social media influencers that could advertise our product on their Instagram accounts or their blogs. I sent out emails to over 100 people and was going to send out more but the initial response was so unexpectedly overwhelming! I had no idea how quickly they would all respond and that they all wanted to try the cookie dough! We also ordered special gifts just for the influencers to send to them once we send them dough to make it a personalized gift. I’m hoping to start sending product to them in the coming weeks.
On Friday and Sunday, I participated in two tastings. On Friday, the marketing manager and I went to an event called “Daybreaker” where a huge amount of people gathered on the Kennedy Center rooftop at 6am for yoga followed by a dance party with a DJ from 7:30am to 9am. We got there around 7:30am and by the time we got there all of our donated product had already been eaten and we got very positive feedback from all the participants. It was a very cool event that I’ve never heard of but it was fun dancing on a rooftop with a view of the monuments at 7:30 in the morning!
On Sunday, I went to a SoulCycle studio in the district by myself to do a sampling for three separate classes. Some of the riders had already tried our cookie dough in the past, and many were eager to try it for the first time. It was a great experience meeting new people and customers as well as the staff that was working at SoulCycle. Doing samplings at places that have similar values as our brand is nice because more people are interested in our product and like it.
I really enjoy collaborating with other events and companies to increase our exposure to different target markets and I’m very quickly realizing that that’s something I would love to do in a future career. Working and meeting with different people is a great way to network while also getting feedback on the product.
One Response to “Week 2”
That sounds really exciting Cecelia! It is really rewarding to meet people who are enthusiastic about your product and willing to try it – and hopefully become a regular customer! It sounds like you are really enjoying the demos!