Summer Entrepreneurial Experiences

During May 2013...

Kickstarting a Two-sided Market – No Easy Task

Friday, May 31, 2013 9:10 pm

As the first week of my internship draws to a close, I am beginning to realize just how difficult of a task I have begun. Flash Purchase Golf (, a social E-commerce site created by Mike Sinsheimer, is a group sales marketing platform where buyers and sellers are able to create deals to their own specification and vary price depending on buyer participation level in a deal. The website itself has a lot of potential to reach a niche market of golfers interested in a variety of golf products and services at a fraction of the normal price. The difficult part for Flash Purchase Golf, and myself, is building supplier participation on the site while also stimulating buyer participation. In order to attract sellers we need buyers and in order to attract buyers we need sellers. The questions then becomes how does one build a marketplace from scratch, simultaneously stimulating both supply and demand?

The simple answer is that it is no easy task, and some even think it is impossible, as noted in this Venture Beat article about launching a two-sided marketplace ( In the face of this daunting task, Flash Purchase Golf and its founder Mike Sinsheimer, believe that there is an opportunity to create something truly special through this performance-based site. One way that Flash Purchase Golf appeals to vendors is through its low-risk performance-based setup. FP Golf operates as a for profit business through a 10% transaction fee subtracted from the overall price when a vendor makes a sale. In this way, vendors are exposed to essentially no monetary risk as they are never charged a cent unless they make a sale. With no participation fee or charge required to use the site, vendors are encourage to engage and advertise their products and services. While vendors stand a lot to gain from participating in Flash Purchase Golf, buyers also benefit from the site’s unique business model. As a social E-commerce site, buyers are able to reduce the price on golf products and services through group purchasing power. Flash Purchase Golf has created a tier pricing system that allows vendors to vary the price of a product or service based on the level of buyer participation in a deal in order to incentivize greater quantity and numbers of transactions. Buyers and Sellers can also self-market the products through site integrated social media components including Facebook, Twitter, Linked-In, Email, and many other social media outlets.

This summer, as I have already found out this week, is bound to be a valuable learning experience as I attempt to launch Flash Purchase Golf in a two-sided marketplace. Cold calls, sales inquiry emails, and sales presentations fill my time as I attempt to get Flash Purchase Golf off and running. In perspective of this daunting task, I am reminded that things worth doing seldom come easy, and that this struggle epitomizes the life of an entrepreneur.


Friday, May 31, 2013 5:37 pm

Although this is only my second week of interning with Transformed Minds, I have already been exposed to new ideas, new knowledge, and experiences to grow. Because I am helping Bob Mills start this non-profit, my work is a little different than an average interns. First of all, I work solely with Mr. Mills. We will eventually work with board members, an attorney, and others, but right now we are still in the preliminary stage. This creates a very relaxing environment, but also leaves little room to slack off becasue it is up to me to get thework done.Mr. Mills is a very smart person and offers a lot of wisdom relating to work and faith in everyday conversations.

I have been doing a lot of research on getting getting certified by the government, creating a website, issues related to trademarks/copyrights, and online donations. While this research has taught me a lot about starting up a business and all of the necesities to be legally recognized, I moved from research to creativity. I have been working on a presentation that will include facts about mental illness, the current situation of America, and the mission and purpose of Transformed Minds in society. I am a communication major, so I have really enjoyed this part of my work. This presentation will be used when introducing Transformed Minds to possible board members, donors, etc.

In the midst of researching and creating the presentation, I have been working on a project assigned by Mr. Mills at the beginning of my internship. He asked that I read “Troubled Minds” by Amy Simpson, and journal about it. He wants to see how a person who has no connection to mental disorders responds to the facts and the current situation in American society, as well as in American churchces, as this will help him interact with others in my situation, who may be of help to our organizaiton in the future. This assignment has been great because it has given me more knowledge about the reason for this all-mental illness. I titled my blog “no-casserole-illness,” because this is how Amy Simpson describes mental illness in her book. She writes about the overwhelming supoort people receive when they have cancer, heart disease, or other horrible struggles, but the lack of support people with mental disorders receive, when she says “And as we are busy enthusiastically delivering meals to suffering people, we are largely ignoring the afflictions of 25% of our population. That’s about equal to the total percentage of people diagnosed with cancer each year, those living with heart disease, those infected with HIV and AIDS and those affliceted with diabetes-combined.” Mr. Mills is referenced in this book various times, and he actually wrote an editorial years ago and talked about how mental illness gets no chicken pie.

In society, there is a stigma surrounding mental disorders. People do not know how to support loved ones or strangers because they don’t understand what mental illnesses are, or they don’t understand that they normally last for years or even one’s whole life, and is not a sickness that just disappears. Transformed Minds will be a much needed outlet for support for those with mental disorders, and their loved ones, and I am so excited about being a part of the organizaiton.


Take The Fight

Friday, May 31, 2013 5:05 pm

As a quick introduction, I’m Nicole Irving and I am a rising senior (B.S. in Chemistry w/ biochemistry concentration). I run on the cross country and track team for Wake Forest and plan to continue racing post-collegial. Although I am still uncertain of my academic plans upon graduation, I do know that I have an interest in cancer biology. Many of my family members have battled with cancer and I took the opportunity to become deeply involved with a start-up, non-profit company called “Take The Fight” this past semester. My internship will allow me to take on a leadership roll and explore more of an entrepreneurial aspect of the company than I’ve previously dealt with.

Take The Fight (TTF) was launched in February at Wake Forest Baptist Medical Center (WFBMC) by the CEO, David Warren. TTF pairs Wake Forest undergraduate students with cancer patients at WFBMC in order to help the patients fight smarter and take a more active role in their own care. The students are called “strategists” and I will continue being paired one-on-one with a leukemia patient and his family. Not only will I gather his medical records and create a “Patient History”, but I will keep records of all imaging scans performed, lab work, and other major medical timeline markers. I will attend all of his doctor appointments and I will discuss the patient’s specific case with the doctor. All documents will be organized in a branded “Take The Fight” briefcase, which will be handed over to the patient at the termination of my internship. Along the way of his care, I will be teaching him how to take detailed notes and ask the proper questions when interacting with doctors. A Google Drive system will also be implemented to upload the medical documents in e-folders for only the patient and strategist (my role) to view them. I hope to learn a lot about Google Drive and how to apply my strong organizational skills to teach my patient how to have all of their medical files constantly updated, organized by category, and in computer files as well. I will also be leading the Leukemia Division to help any other Leukemia strategists deal with their patients’ issues.

Although I am continuing to work with the clinical side of TTF via the continuation of working with my own patient, I am also going to be spending a great deal of time reforming aspects of the company based on my observations since its February start-up. This is going to involve changing protocol for the fall semester to make events run smoother. Areas that I will work to improve are: recruitment, roles for new strategists, business development, patient “graduation” event ceremonies, etc. I also expect to delve into marketing, which is crucial for a company this new. I hope to help gain partnerships to support Take The Fight and allow it to continue at WFBMC and expand to other university/hospital pairings across the nation.

“Mock my pants, not my sister.”

Friday, May 31, 2013 4:29 pm

After only my second week of working at the MGH Down Syndrome Program, I find myself already learning so much. This week, I was able to spend more time in the clinical setting, meeting a handful of patients and getting to learn about how their lives are going and how they are managing their Down syndrome diagnosis. Sometimes the consults are rather easy; simply checking in on patients who already have their healthcare in order, are highly functional, have parents who have tapped into every available resource, and who are just happy and loving life.Yet we also have consults that can be very challenging;single parents, parents who don’t know what Down syndrome is, non-English speaking families, etc. In these instances it can behard tonot be saddened by the situation;when a mother is wondering if she caused her baby to have Down syndrome by something she did during pregnancy or wondering if her child will be able to walk, eat by itself, or even talk. But I have learned the important thing to remember through all of this is that even if these families come into our clinic feeling uninformed, confused, and alone, they leave feeling completely the opposite; with as many information pamphlets that they can carry, with families of children with Down syndrome that will be reaching out to them in the near future through the Massachusetts Down Syndrome Congress, with early intervention therapy contacts to begin regiments for their newborn, with a follow up appointment scheduled in six months to return to the clinic, with business cards of all of the members of the Down syndrome team (our physician, social worker, psychologist, therapists, research manager, genetic counselor, resource specialist, etc.), and with the knowledge that their primary goal is to simply love their new baby as much as humanly possible.

You may have noticed that my title for this blog entry is a quote, “Mock my pants, not my sister.” and the reason for this is because I want to explain that when I say that I am proud to be a member of the Down syndrome Program’s team, it is not only because I simply enjoy my coworkers and think that they are nice people (which of course is true) but it is also because these individuals have been hand-selected to contribute to this program due to the passion and dedication that they have for individuals with Down syndrome. Dr. Brian Skotko, one of the co-directors of this program has a sister who was born with Down syndrome, which is part of the reason that he has so significantly devoted his life to bettering the lives of those with this particular condition. Over my first two weeks at this program I’ve noticed that Dr.Skotko is very put together in terms of how he dresses; always donning a perfectly pressed button down, a stunning tie, dress pants, and loafers. But every day, Dr.Skotko also wears something bright and flashy. Not thinking much of it, I noted some magnificent fashion choices, but then put it in the back of my mind. It wasn’t until the other day that I learned the reason that Dr.Skotko dresses in such a manner. In an article of GQ magazine published a couple of months ago Boston was highlighted as one of the least fashionable cities in America, explaining that everyone in Boston tries a little to hard to be fashionable and that they end up overdoing it and ruining the entire outfit. Honestly, that’s fine. I have Boston pride and I care about this city a lot, but when it comes down to it, some people in Boston do wear crazy outfits, there is no point in arguing with that. But the real problem arose when the writer of the article, John B. Thompson, chose these words to articulate his point:

“Due to so much local inbreeding, Boston suffers from a kind of Style Down Syndrome, where a little extra ends up ruining everything.”

Honestly? With hundreds of thousands of individuals throughout the world being affected by this genetic condition how could someone write such a demeaning and intolerable thought down on paper to be published for the general public to read? Dr.Skotko submitted a compelling response to this article a segment of which is included below:

“Go ahead, GQ, and mock my blue whale-emblemed Nantucket-red pants. Laugh if you want at the loud argyles that I prefer to wear with my black suit. I don’t even care if you dismiss the sexy pink polka-dotted tie that I like to wear with my blue-checkered shirt in clinic. But, whatever you do, do not mess with my sister.

My sister, Kristin, has Down syndrome, and let me explain what “Style Down Syndrome” really is. “Style Down Syndrome” is smiling when everyone else prefers to frown. It’s spending three summers, in sheer determination, learning to ride a bike because you want the freedom to be like everyone else. It’s singing tunes from Grease at the top of your lungs with your friends. It’s celebrating a third-place victory at a swim meet with as much gusto as the gold medalist.

Style Down Syndrome is strong-willed, persevering, and forgiving-because it has to be.”

Although the GQ article was published months ago, and the magazine has edited the online version of the article to exclude the phrase insulting those with Down syndrome, they have still not extended a public apology for the utter disrespect and hurt that was cast onto those with Down syndrome. Because of this, Dr. Skotko continues to wear his “Boston” style outfits (in the eyes of GQ) until his sister and others with Down syndrome just like her, including my brother,are extended the apology that they so completely deserve.

So yes, I am thankful to be working at the MGH DS Program, and I am excited at the opportunity that I have ahead of me this summer, but even more than that I am so proud to be working alongside people who care so much about our friends with Down Syndrome that they will do whatever it takes to make sure they are seen as the wonderful and extraordinary people that they are.

The LIVESTRONG Foundation: Why I wear yellow.

Tuesday, May 28, 2013 8:32 pm

Cancer. The simple presence of the word changes everything.

Whenever you read that word, someone always comes to mind. You thought of that person because cancer has altered the course of their life, and maybe yours, in a dramatic way. For me, that person is my dad.

To introduce myself, I grew up in Wichita, KS with an incredibly loving family surrounding me. When I was 8 years old, my father was diagnosed with a form of eye cancer. After fighting that battle and being in remission for a few years, we thought that he was in the clear. Unfortunately, cancer is unpredictable in its nature. By the time I was 12 years old, he was diagnosed with a brain tumor.

Today, he is cancer-free but remains disabled as a result of the tumor. His mind and memory have forever been changed by the presence of cancer, and that is a daily battle in itself.

It is for this reason that I choose to fight back.

To be honest, before I had taken the time to look at, I had a very misinformed idea of what it meant to LIVESTRONG. I knew there was an athletic aspect to the fundraising, but I had no clue where the money was going.

As my interest for the cause developed, I realized that the majority of funds are sent straight into programs that benefit those dealing with cancer. After I saw how these programs affect these people’s lives, I knew exactly where I wanted to spend my summer.

This summer, I will be interning at The LIVESTRONG Foundation. Most of my time will be spent in the LIVESTRONG Cancer Navigation Center. Here, navigators give recently diagnosed patients and their caregivers the resources they need to handle the diagnoses. From financial questions to emotional support and even fertility issues, the LIVESTRONG Foundation is able to provide each client a roadmap for life’s practical problems that unknowingly arise from cancer.

I look forward to interacting with clients and gaining insight into what goes into creating a non-profit organization and, more importantly, how it is sustained.

During this first week, I have learned that The LIVESTRONG Foundation works because of its heart. The people here are united for a common good, and because of that, the efforts they make create constant growth. I am so proud to be a part of this organization and cannot wait to see what this summer has in store for us.

Elaheh Ziglari
Wake Forest University ’14
Politics and International Affairs
Humanities and Sociology double minor

Hydrating Humanity: Working to provide a healthier Kuria district

Monday, May 27, 2013 1:34 pm

It took a little bit longer than it should have. After final exams at Wake Forest beat me up and wore me down and my responsibilities as an RA put me to the brink of physical and mental collapse, interning in Kenya did not receive the small amount of brain waves that I could muster up. That is until the KLM Boeing 747-400 touched down on a cool Nairobi night after I travelled for two full days by crossing the Atlantic Ocean and traversing over the great Sahara desert by air. I was now in Kenya for an internship. It was real, and it was happening.

After flagging down my ride to the quant and small Mayfield Guesthouse in a small neighborhood located within Nairobi, I wasted little time before crashing on my bed and falling asleep. Sleep was tough to find as the inescapable jet lag had plagued me once more. I awoke the next morning to the sound of traffic horns and the cutting of wood outside my room. I scarfed down a quick breakfast of coffee and toast, and I was on my way to catching an 10 hour bus ride to the Kuria District near the Tanzanian border to start my work with Hydrating Humanity. Now, the exhaustion didn’t outplay the excitement I had to start my work. I was ready and eager to begin my work for Hydrating Humanity and give the Kuria people all that I had learned about global health. The organization that I am interning with, Hydrating Humanity, has been working in Kuria since 2005 by digging wells and promoting sound public health practices through education at the area.

My first week in Kenya began with visiting schools and teaching health and sanitation to the local children. The children have always given me inspiration in this work, and I find great enjoyment in working with them. After I would lay out how people can often become sick in Kenya (not washing hands, not covering their food from flies, not boiling water), children would crowd around me and shout “mzungu” because of my white skin. They loved taking pictures with me and would ask countless questions about life in the United States. It was clear that seeing an American working in these schools was not commonplace as no other non-governmental organization operates in Kuria, and the district does not attract many western tourists. With all of my previous travels to hidden corners of the Earth, I felt right at home.

My home stay provided me with excellent Kenyan food, and its peace and tranquility allowed me to digest and reflect upon successful teaching strategies and barriers to public health that I was experiencing in Kenya. One of the most noticeable and staunching things I noticed was the trash situation. Simply, it was everywhere. I did not lay eyes on a single trash can, and mothers would throw their baby’s dirty diapers right into a cornfield. In the future, I will advise Hydrating Humanity to teach more about trash and waste management. It is a large problem throughout Kenya; however, if people become more aware of the problem, they can start working towards a solution.

Throughout the first week, I also visited a few current well projects to understand the technicalities of a well. I began to understand how Hydrating Humanity operated as an NGO, and I found many aspects of the organization admirable. I met all Hydrating Humanity employees in the area, and they were wonderful people to form relationships with.

Hydrating Humanity – Ty Kraniak photo

Although I encountered difficulties at some points such as fighting jet lag and exhaustion, I was excited to be in Kenya, and I could not wait to continue my work with Hydrating Humanity. After another week in Kenya, it will be back to the United States, where my internship will continue. Back in the USA, I expect to learn more about the business side of Hydrating Humanity, and hopefully, learn successful strategies in attracting donors. I could not be more excited for what the internship has to offer.

Genetics: The Ins and Outs of Down Syndrome

Friday, May 24, 2013 3:48 pm

My name is Eleanor Saffian and I am a rising senior. I am pursuing a B.S. in biology and will soon be declaring a chemistry minor as well. My particular interests in biology fall under the topic of genetics, which has led me to strive towards the eventual career of becoming a genetic counselor. I first became interested in genetics when my youngest brother, Charlie, was born with Down Syndrome. Although this served as my personal introduction to the world of genetics, it wasn’t until high school AP biology that I was formally introduced to the educational component of this topic. Luckily, my personal passion for the subject matched that of my educational fascination. Since then, I have always wanted to pursue a career in genetics. I am so thankful to have Charlie in my life and I believe that having him as a brother provides me with a unique perspective and a passion for a career that I can use to support other families who may have a “Charlie” themselves.

This summer I am interning at the Massachusetts General Hospital Down Syndrome Program. As an intern, I have various projects that I will be undertaking this summer. The first, that I have already begun to address, involves simplifying the process of obtaining guardianship for adults diagnosed with a chronic condition, such as Down Syndrome. Essentially, when an individual turns 18 years old they legally become an adult and their own guardian. Therefore, any decisions that they make regarding their finances, medical status, housing, etc. is a legally acknowledged decision. Because of this, individuals who have been diagnosed with a chronic condition often have a guardian appointed at the age of 18 so that they are not solely responsible for particular decisions. Because the best interest of the ward, or incapacitated adult, in question is potentially being stripped of some rights, there is a rather extensive process that must be completed in order to prove that guardianship is necessary. My first task is to create a simplified process, producing a checklist essentially, that will highlight the process that must be completed in order to file for guardianship. Because this is a time sensitive process (needing to be completed by the time the incapacitated adult reaches the age of 18) having a checklist that parents or other potential guardians can use as a reference will be a clear and effective way to manage the necessary process.

I will also be working on a similar project to ease the transition of individuals with Down Syndrome from a pediatrician to an adult practitioner. Oftentimes, when this transition occurs, information regarding the specific care of individual patients is lost, which can potentially cause a setback in the care of an individual with Down Syndrome, or any particular condition for that matter. Currently, there is a validated checklist that has been approved to ease the transition between primary care doctors. My specific job will be to reach out to members of the Down Syndrome Program clinic here between the ages of 12 and 25 in order to set up a focus group of parents and children who are about to begin or have already completed the transition process. At this focus group, I will be able to assess the effectiveness of the current checklist and receive feedback from parents and their children with Down Syndrome. Using the data gathered during this session, I will then be able to revise the checklist to best suit the needs of the programs patients.

Eventually I will be compiling all of the data and resources that I can, regarding the topics of guardianship and transitions pertaining to individuals with Down Syndrome, in order to make these resources readily available to families on the MGH Down Syndrome Program website. I’m very excited that I will personally be able to start these projects and see them through to completion. Knowing that I have personally contributed in easing various processes for the patients and families of the Down Syndrome Program means a lot to me.

Along with these projects, I will be sitting in on clinicals and shadowing the programs genetic counselor. I am looking forward to this aspect of the internship because it will be my first official introduction to what my future would look like as a genetic counselor. Although I have always been interested in the subject and have conducted research on what a genetic counselor’s role typically is, personally observing a genetic counselor and having the opportunity to ask questions about the career will be an invaluable opportunity. Through the combination of these two aspects (the more interactive clinic/shadowing and the more technical projects mentioned above) my experience at the Down Syndrome Program this summer will be very well-rounded and complete. I could not have asked for a better internship that more closely addresses my interest in the subject. I am so excited for the potential that this internship holds. Already, I have completed my first week on the job and I am already looking forward to the next week. I hope that one day I have a career that I am just as excited to do.

Biophysics Research: A not-so-Straightforward Process

Thursday, May 23, 2013 9:43 pm

Just a brief introduction: My name is Stephen Eason, and I’m a rising junior. I’m a biology major (with intent to declare minors in chemistry and physics), and ultimately I would like to go to medical school.

My internship is under NanoMedica, LLC, a local start-up company founded by Roger Cubicciotti, Ph.D. that seeks to use nanotechnology to make easier the process of drug discovery. NanoMedica is partnered with Dr. Martin Guthold and several other members of the Wake Forest Physics Department. Because he has been my professor for two semesters and was the main catalyst in my receiving of a Summer Entrepreneurial Fellowship, Dr. Guthold will probably be my main adviser over the summer.

To avoid a lot of unnecessary detail, my primary responsibility will likely be to perform lots and lots of gel electrophoresis (the separation of particles by size and charge via application of electric current through a porous matrix) of nanobeads with DNA attached to them. The goal of this process is to hopefully determine methods of characterizing and describing the quality of bead-DNA attachment as a function of variables like bead size, DNA quantity, and environmental pH. These methods of characterization could be useful to the company, as bead-DNA attachment is an important component of the drug discovery method. (I have already been here for about a week–so far I’ve learned several procedures that will be necessary over the course of the summer and produced some results.)

Dr. Guthold thinks we (I am working with/under a recent WFU graduate named Victor) can obtain enough data over the course of the summer to write a paper for potential publication, particularly because Victor has some previous data on the subject. I don’t know that I really expect to write this paper by the end of the summer, but it’s certainly a wonderful prospect to have in mind.

I expect to learn that scientific research is not a straightforward process. I expect that there will be lots of trial and error, mistakes, and tedious procedures. However, all of these various difficulties will help me in the expansion of my critical thinking and problem solving abilities that are so instrumental in science.

I hope everything is going well for everyone else.


Transformed Minds: The Consortium for Christian Response to Mental Health

Thursday, May 23, 2013 3:11 pm

Week 1: What is the nature of your internship and the responsibilities you have? What are your expectations for the summer? What do you expect to learn

This summer, I am working with Bob Mills, currently theAssociate Vice President,Wake Forest UniversityOffice of Advancement, in effort to create a start-up nonprofit called Transformed Minds: The Consortium for Christian Response to Mental Health. This nonprofit will “glorify God by bringing his healing power to those who suffer from mental illness and those who care for them.” Mr. Mills and others invested in this idea because they realize that the mental health care systems are chronically underfunded, and there is a very apparent stigma that blocks the effective treatment of mental illness. Further, there is an extreme lack of support and knowledge of mental disorders within the church, an institution which should be helpful and understanding throughout one’s journey no matter the roadblocks that arise. In a Wake Forest University study in 2010, researchers concluded that “hard rifts, skepticism, and woundedness exist in church around mental illness and recovery.” A consortium could offer opportunities for differences to be recognized and respected without being endorsed.

As the intern, I will be researching various aspects of nonprofits, as well as mental disorders. I will help to create a preliminary website that will provide an in-depth description of the mission and have options such as on-line donating or web meetings for online collaboration. I started Tuesday and thus far I have done basic tasks such as contacting Office Depot about office supply and organizing the office, and have also begun research on obtaining 501-C-3 status as a nonprofit, and securing a desired URL for the website.

I am excited to grow as a professional and as a person throughout my internship this summer. After only working for three days, I have experienced new things and have realized how much I will learn this summer. Because I am unfamiliar with some of the tasks I will beresponsiblefor, such as setting up a website, I am hoping I can network to find others who feel passionate about this cause and are willing to offer their expertise. All in all, this will be a growing and learning experience!

Welcome Summer 2013 Interns!

Wednesday, May 22, 2013 5:26 pm

Congratulations on being awarded the Entrepreneurial Fellowship Stipend for your 2013 Summer Internship. We look froward to hearing about your experiences each week!

Center for Innovation, Creativity & Entrepreneurship

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