Today was my last day interning for Slender Seven. The past eight weeks have gone by so fast, and I feel so lucky to have been given the opportunity to intern here! The major project I worked on throughout the summer is the rebrand in order to prepare for the relaunch that has been pushed back to 10/1.
We have our official new brand, P.S. Snacks, which will operate under the Slender Seven LLC. “P.S. This Cookie Dough is Good for You” will be the labeling on the front of the tubs with each flavor having a different contrasting color. Working with the agency and the process of designing a new label could have gone smoother if we engaged in more market research. Not knowing exactly what our target market thinks about the new packaging and flavors could be a negative when we relaunch. In addition, the other interns and I had to continue to promote the Slender Seven brand with recipes and social media. We created blog posts, new recipes, and instagram posts throughout the summer–all of which were very successful.
Since the internship was during a transition time for the company, it was difficult to help expand the company. We met with owners of coffee shops and workout studios in an attempt to create partnerships, but since we are changing the name and packaging so soon Nikki would have to go through this process again after the relaunch. Although I did not personally get to help scale the company, I have created relationships that Nikki can continue to work with after the launch is successful.
I have learned so much from the internship, both about myself and the business world. Nikki showed me the financial side of the company–her accounting system, projected profit and loss statements, and we worked together on a break even analysis. I also worked a lot on brand management, by marketing the product with in-store sampling and social media. I learned how everything you post and share needs to be coherent with the brand itself in order to build the image. And lastly, I learned that when I find something I am passionate about, it doesn’t feel like work! I loved walking into work everyday knowing I was promoting a product that I loved. I know the launch of P.S. Snacks will be successful, and I get wait to see what else is in store for this company.