As a boutique PR agency competing against the largest, most well established PR agencies worldwide, Azione must constantly find ways to be innovative, nimble, and establish a strong cliental list. Because the Azione team is extremely small, consisting of 10 people in NYC and 6 people in New York, utilizing our available resources is vital. Fortunately, our co-founders are extremely connected within the industry and have forged an exceptional list of clients over the last few years which has helped establish Azione has a powerhouse in the PR industry. I have been fortunate enough to witness, and assist in the addition of a variety of new clients ranging from fashion, consumer products, and beauty this summer (including one of my favorite clothing brands!).
While my daily responsibilities remain the same, I have become more involved with event planning as well as creating pitches to send out to media that promote our clients’ brands. Having the freedom to create my own pitches is truly a privilege as I enjoy being part of the creative processes, and feel that I am able to make a real impact in generating more exposure for our clients. A few of the pitches I made this week involved “Back To School” clothing ideas that I believe are relevant: “athleisure” and denim on denim. In regard to planning events, I helped Azione with their annual “boss babes” party. This event celebrates our female clients and their success in their respective industry. I helped locate the event space, send invites, and order all the necessary accessories/food/drinks for the night of the event. Once again, I was able to work the door which allowed me to immediately connect with these fabulous women.
This week, I was also able to supervise video and photo-shoots for a few of our clients which was an amazing experience. I interacted directly with the media and was able to form contacts that will be extremely beneficial to my future career. First, I went to the InStyle headquarters where I assisted our client ModelFIT, an exercise boutique, on a Facebook-live event in which they discussed exercise routines you can do at your desk while working. Perhaps most interesting, later in the week I was given complete responsibility to supervise a photo shoot with future Olympians for our client Corkcicle, a water bottle company. It was truly an honor to work with these future Olympians, and that my team had full confidence in me to supervise a photo shoot by myself.
Working for Azione continues to be an incredible experience as each day is different, and I am getting exposed to every side of this exciting business. I have found a real passion for PR, and look forward to my remaining two weeks.