My internship at Flywheel has ended, and looking back on my 9-week experience (which flew by!!) I feel accomplished and more knowledgeable in the field of entrepreneurial management as well as marketing. During the first half of the internship, my responsibilities seemed like menial tasks, but when the manager left for a new job and I was faced with the job of running the show until a new manager was hired, I was grateful for those menial tasks because they really gave me a better understanding of the company so that I was ready to assume bigger roles.
For the second half of the internship, I was in charge of several things, but the main one was handling all of the marketing strategies for Flywheel. This included updating the website landing pages, writing and publishing blog posts about current Flywheel events, posting on every social media platform (Facebook, Instagram, Twitter, LinkedIn) strategically and creatively, and engaging with the Triad community by contacting leaders in the community to spread the word about Flywheel – all while staying in the actual coworking space every day to man the front desk, answer the phone, help any of the 100+ Flywheel members that had questions, keep the kitchen clean, give tours to potential new members, and more.
For some of these responsibilities, I excelled and found a lot of success. For others, things definitely could have gone better. As far as being knowledgeable about the space and answering questions fully and thoroughly, things went very well. I feel as if I did a really good job of connecting with the Flywheel members as well as external individuals and companies that utilized the space. I did my best to learn every members’ name and a little bit about them so that I could greet them when I saw them and check up on how their company/project/startup was doing. On the other hand, I found challenges in the more administrative roles. I did all that I could with the information that I had learned to take care of invoices and managing member information, but working with new technologies to handle sending invoices was a challenge for me.
My biggest takeaway from this experience was learning how to work with people instead of things. Flywheel isn’t a company that sells merchandise to customers, it sells memberships to individuals looking to enhance their work life environment. As a service business, I learned that catering to the needs and desires of members was the priority. Learning how to “sell” the idea of a coworking space as a service as opposed to selling a product was something that I had never done before, but I really enjoyed learning how to be successful at Flywheel. I do not take for granted for one moment all that I learned at Flywheel this summer, from marketing techniques to entrepreneurial management to customer service and more.