Azione continues to exceed my expectations, and reaffirm my passion for PR. I am now extremely confident in my responsibilities and projects, both daily and long-term, and have gained valuable insight into the industry. I have grown accustomed to the fast-paced environment and enjoy the variety of tasks I am assigned each day. Rather than being assigned to specific accounts, I am exposed too all of them, and enjoy taking part in brainstorms for pitches. I continue to build media contact lists, conduct media placement clipping and reporting, and monitor current events and trends related to clients. Long-term, I have been working on competitive set research for a variety of our clients that will ultimately help elevate their place in the market. Recently, I was assigned a new task that involves media monitoring for all of our clients first thing in the morning, as well as reaching out to our LA Team to highlight any media outreach and coverage as a result. This is a huge responsibility as I must identify outlets that include our clients’ brands and send it to the appropriate account heads before they finalize it and send to the clients.
Perhaps most exciting, this week I was involved in my first off-site project. One of our new clients is opening a trendy Japanese restaurant in Chelsea mid-July. I took part in supervising a photo shoot of the restaurant/food dishes prepared by a former Top Chef contestant. This was an incredible experience as I acted as the buffer between our client and the media (and was ultimately able to taste test the delicious food!). Next steps include monitoring listings and making sure opening night runs smoothly. We are currently in the process of organizing a celebrity seating and the appropriate entertainment for the restaurant opening night.
I was surprised to be given so many responsibilities equivalent to any other team member, but am proud that my work is making a real impact on the company. I feel truly honored to be part of a company that supports other start up brands and entrepreneurs with a unique background story, and look forward to continuing to learn what else PR has to offer.