Professional Development

Author Archive

Ellen @ NCLA 2013

Wednesday, October 30, 2013 7:15 pm

At this year’s NCLA Conference I was able to find sessions relevant to my service on the ZSR Marketing Committee as well as others which can be applied more generally to librarianship.

“Grumble Theory in the Workplace” with Michael Crumpton and Kathy Bradshaw from UNCG was the first session I attended. They referred to Maslow’s hierarchy of needs which, in its most basic form includes three levels of need:

  • Low – These are basic creature comforts such as temperature of your surroundings, food, sleep, etc.
  • High – More complex interpersonal needs including dignity, respect and praise
  • Meta – Includes concerns for values such as truth, justice, and perfection.

The speakers talked about how to identify the concerns of a library staff and work through these levels of need. The process reminded me of the Strategic Planning Refresh initiative at ZSR in January of 2012 and was a good reminder of the importance of listening to concerns and making people feel heard.

Wednesday afternoon I attended “Taming the Hydra” with Kim Vassiliadis, Emily King & Chad Haefele from UNC. As Carol has already reported, they spoke on LibGuides management and maintenance. They likened the lifecycle of a LibGuide to owning a cat. The initial stage was a “free kitten” which, in its infancy has good information and is heavily promoted. “Middle age” LibGuides are quirky, with outdated designer themes and incorrect navigation. In their “old age” they don’t look good, aren’t correct and have dead links. The final stage was the “undead” which you swore you deleted but kept showing up again.

The goal for the UNC LibGuides was to have the users view the library as reliable. If the content is wrong, the users lose faith. Consistency, timeliness, and accuracy were the key factors to accomplishing their goal.

On Thursday I worked a morning shift at the Registration Desk, checking in attendees. I was then able to attend the session, “Upstairs Downstairs: Reaching our Patrons and Staff” with April Everett from Rowan County. This session was marketed as presenting “low-cost, creative ideas for marketing”. Since that is just what the ZSR Marketing Committee needs, I attended.

April emphasized that you need to know your market and discover what their specifics needs/interests are. The next step is to put inexpensive promotional material (webpage, Facebook, flyer, pamphlet, bookmark, community calendar) into the “hands of influencers” that can pass on the information. Immediately after an event she suggested that promotional material be taken down so your target market trusts your information.

That afternoon at the Ogilvie Lecture, ALA President, Barbara Stripling spoke about her initiative regarding the Declaration for the Right to Libraries document. She outlined the motivating factors behind each of the statements and encouraged participation in signing and supporting the Declaration.

Friday morning I attended another marketing session presented by Nancy Dowd, the author of the book “Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian”, and Pam Jaskot, a Library Consultant.

Some suggestions from this session:

  • Think about your audience – “If you try to market to everyone, you market to no one.”
  • Messaging – Use key values of your audience to craft your message. (use “winning” when targeting athletes, etc.)
  • Communication Plan – For this audience, what is most effective? (social media, newspaper article with pictures, targeted newsletter)
  • Communication Blueprint – grid format showing what communication medium was used for which program. Do this before and after a program and use it for evaluation of the effectiveness of your marketing
  • Partnerships – Go outside your own audience to reach people that don’t come into your library or read your marketing material
  • Cross Promotion – Once someone comes in to your library, be sure they have the opportunity to learn what else they can find there.
  • Give away free stuff – This is where the presenters gave away promotional material for LibraryAware.com.

The last session I attended was, “Outreach to Faculty in the Digital Age” where academic librarians from UNC-G, GTCC, WSSU and Elon spoke about their personal experiences in supporting faculty which included:

  • Use of LibGuides and screenshots to communicate services and features to faculty
  • Attending meetings to raise awareness of library’s services
  • Understanding and supporting instructional needs of the faculty
  • Awareness of the format of courses to see how the library can fit in.
  • Identifying key, required courses to reach maximum number of students.

I hope to be able to put some of this information to use on the Marketing Committee and beyond. It was great to have the opportunity to attend.

 

Ellen M. at 2012 ILLiad International Conference

Wednesday, March 28, 2012 3:30 pm

Braving a hail storm on our way, Anna Dulin and I attended the 2012 ILLiad International Conference in Virginia Beach, VA on Thursday, March 22 and Friday, March 23. The conference is held by Atlas Systems, the company responsible for ILLiad (Interlibrary Loan and Document Delivery) and Ares (Course Reserves). This was their 15th anniversary so Wednesday evening there was a Birthday Bash complete with a conga line of librarians. (No worries about stray pictures on Facebook or Flickr, we abstained.)

On Thursday morning, the keynote speaker was Jay Jordon, President and CEO of OCLC. He has been president since 1998 and gave an overview of the history of the growth of OCLC. I myself started working in ILL in 1999 so I could relate to the stages of development and how the OCLC interface has changed. On the subject of change, he gave examples of corporations that were not able to quickly adapt such as Kodak and Polaroid. He spoke about taking risks and quoted Wayne Gretzky saying, “You miss 100% of the shots you don’t take.” Citing the book, “The Age of the Platform” by Phil Simon, Mr. Jordon introduced OCLC’s next big venture, the WorldShare Platfom. The book tells how Google, Amazon, Facebook, and Apple have entered into partnerships with companies that could be perceived as competitors. Mr. Jordan described the concept as coopetition. The WorldShare Platform will incorporate an “App Gallery” of applications built by OCLC, libraries and OCLC partners (EBSCO, Ex Libris, Google Books, etc.) with the web services, databases and infrastructure of OCLC. Overall, it was an interesting perspective of where Mr. Jordan plans to take OCLC.

Next, I attended a session about the development of Harvard’s electronic document delivery program, “Scan & Deliver”. Because Harvard has so many libraries, they decided to create a program that would provide scanned articles and chapters to their patrons rather than sending books between libraries. Requests are placed through a “Scan & Deliver” link that appears in their combined OPAC next to eligible items. (Eligible items would include those items not checked out and not on hold for course reserves.) Clicking on the link opens a pre-populated form that is then sent to the appropriate library through ILLiad. They use the borrowing feature in ILLiad as opposed to document delivery because each Harvard library has its own OCLC symbol. The article/chapter is then delivered directly to their patron via e-mail. While many of the features of this program are similar to what we do here at ZSR the main differences are that the link is located right next to the item so the correlation and option is obvious, the service is available to students as well as faculty and staff, and they do not charge for the service.

After lunch we attended, “Taking Cloud-based Delivery to New Heights: The future of delivery from OCLC,” which was presented by Katie Birch who oversees WorldCat Resource Sharing at OCLC. Following up on the keynote presentation and with Jay Jordan in the audience, Ms. Birch solicited ideas for the WorldShare Platform App Gallery. There were many “wish-list” suggestions. One of the apps that has already been submitted maps the location of a book in your stacks guiding you there with a line to show the path to take. Another one compares your library holdings to the NY Times Best Seller List and then creates an Amazon order for missing books. It was an interesting glimpse of the possibilities of the App Gallery.

The last session I attended was, “Juggling the 3-Ring Circus of Student Employees”. Dianne Davenport of Brigham Young University spoke about her experience supervising student employees in an ILL department. While much of the advice was common sense it was good to be reminded that taking extra time to train the students well, ultimately saves time. She recommended 3 “main ingredients” to having effective student employees. 1) Quality training. 2) Feeling empowered. 3) Supervisor follow up.

On Friday we had the privilege of presenting a program outlining the communication efforts between Interlibrary Loan and Special Collections & Archives here at ZSR. Our program was entitled, Preserving and Sharing: Bridging the Gap Between ILL and Special Collections. We were pleased with the audience engagement and hope our presentation was an encouragement to other ILL departments.

Ellen’s Tuesday at NCLA

Friday, October 7, 2011 6:28 pm

Tuesday I was able to attend the Pre-Conference Workshop, Everybody Teaches! Creating Effective Online e-learning Experiences, at NCLA presented by Lauren Pressley, Amy Archambault (UNCG) and Beth Filar Williams (UNCG).

The outline for the workshop centered on the ADDIE instructional design principles. (I was very glad that I had attended the recent Teaching, Teaching class and my group had been assigned this principle to explore!) We split into groups with similar teaching goals and discussed how we could apply the phases to our projects. Because there were different perspectives (public, academic, government) and different goals (online classes, tutorials, enhancing face-to-face teaching) the discussions were lively and helped spark ideas that we probably wouldn’t have thought of on our own.

The workshop gave me some good ideas for incorporating technology into upcoming face-to-face LIB 100 classes as well as thinking about how to create engaging online classes. I’m looking forward to playing with some of the tools that were suggested to inspire even more ideas.

End of the Road

Friday, July 1, 2011 3:45 pm

My next session at ALA was titled, Making Information Literacy Instruction Meaningful through Creativity. A team of three speakers, Randy Hensley from Baruch College, City University of New York, Beth Woodard from University of Illinois at Urbana-Champaign and Dane Ward from Illinois State University took turns introducing elements which they felt impacted learning and facilitated creativity. A couple of their suggestions were:

Wonder – Try to engage the listener’s imagination. Randy Hensley advised to “start in an unusual place.” He illustrated this point by beginning this segment with a song (he CAN sing).

Empathy – Listen closely to who the listener is. It was suggested that teaching research should start with a class on Google because that’s what students use and then enhance the knowledge they already have.

Monday morning I attended, Copyright and Digital Media in a Web 2.0 World, with Dr. Rebecca Butler from Northern Illinois University. This session was packed with people looking for copyright guidance. Some of us sat on the floor and others stood. Dr. Butler suggested that copyright is the “convergence between law and ethics.” Her favorite phrase in answering copyright questions is, “it depends.” She talked about the vagaries of copyright law but used flow charts which were VERY helpful in mapping the options available for different scenarios. Dr. Butler answered many questions. Her insight and patience made for an appreciative audience. Her book, Copyright for Teachers and Librarians, is in our reference collection.

Monday afternoon I headed out with Susan, Mary Beth, Molly and Carolyn on the bike tour of New Orleans. Despite the thunder, lightning and rain, it was a great tour! Later that afternoon, Mary Beth and I headed home and again had the cooperation of the weather and automobiles until we got to North Carolina where we were greeted by a downpour. All in all it was a great adventure and a great conference.

New Orleans ALA, cont’d.

Thursday, June 30, 2011 4:27 pm

On Saturday I dropped in to see Susan take on the challenge of the Academic Librarian Lightning Round. She did a great job sharing the details of our Wake the Library 5K.

LR

Next, I attended an Ares Users Group meeting put on by Atlas Systems. The speaker was Genie Powell, the Chief Customer Officer for Atlas Systems. She highlighted some of the upcoming changes in Ares. For those of you that aren’t familiar with Ares, it is our new Course Reserves system. It’s up and running the summer semesters. Mary Reeves and I are looking forward to this fall and really putting this system to the test. Ares 4.0 (Currently Ares 3.0) will be rewritten to be more similar to its sister programs, ILLiad (Interlibrary Loan) and Aeon (for managing special collections). This will allow upgrades and add-ons to be implemented across all their products in the same manner. Another change will be the option to view a patron’s record in the web interface through the staff client. This will allow the Course Reserves staff to know what the patron is seeing and we’ll be better able to talk them through any problems they may have. Also, we had asked Atlas Systems about needing a notification when a faculty member changes a loan period or takes a book off Course Reserves. The new release of Ares will have that notification. It’s good to know they listened!

That evening Mary Beth and I attended an Ares Customer Appreciation Dinner at the Bourbon House restaurant. We had an excellent dinner and got to meet fellow Ares users as well as the Atlas Systems staff.

Sunday morning we attended the Alexander Street Customer Appreciation Breakfast and were privileged to hear Stanley Nelson speak about his latest movie, Freedom Riders. Even the 10 minute clip that was shown moved me close to tears. It’s being added to our film collection and is an important movie to see. Mr. Nelson credited his mother, a librarian, as having a great influence on his career.

New Orleans or Bust!

Thursday, June 30, 2011 11:32 am

ZSR’s version of Thelma and Louise headed out last Thursday for the ALA Annual Conference in New Orleans. The weather, the traffic, the car and the gas prices were all cooperative. Along the way we found interesting sights both large peachand small.turtle

We also stopped to dip Mary Beth’s toes in the Gulf of Mexico as they’d never been there before.

MB

We arrived just in time to attend the Opening General Session. (see Mary Beth‘s and Roz‘s posts for excellent coverage of this event)

We started the next day with beignets and coffee at Café Du Monde and then got down to business. I attended a session called ACRL 101 which provided tips for first time attendees to ALA as well as information for new members of ACRL. Suggestions for participation in ACRL were given in graduated order from those taking the least time to involvement that would require a greater commitment of time. They included reading the ACRLog, following ACRL on Twitter, attending an ACRL webcast, attending a workshop at ALA, and serving on a committee. During the session there was an ACRL representative seated at each table and later we were given the opportunity to introduce ourselves and ask questions. I was at a table with the president of ACRL, Lisa Hinchliffe, who had just recently visited ZSR to present the ACRL Excellence in Academic Libraries Award. I found the session helpful and have a better understanding of the scope of ACRL.

Next, I attended a Copyright Discussion Group sponsored by the ACRL. The discussion was led by Brandon Butler, Director of Public Policy Initiatives at the Association of Research Libraries (ARL). The ARL is preparing a Code of Best Practices in Fair Use for Academic and Research Libraries. Mr. Butler reported that they will soon complete the first phase, interviewing librarians anonymously to determine, “how fair use comes into contact with practice.” He emphasized that the ARL does not seek publicity in this process and that the initial draft will not be made available for public scrutiny. The code will address fair use practices in areas such as ILL, electronic reserves, digital collections, and institutional repositories. Butler indicated that the Practices will be “affirmative”. The intent is to encourage librarians use their right to fair use and he stated that the Code’s “legal force comes from its use on the ground.” He said that there are some groups that want to “keep librarians in fear.” The ARL hopes to finish writing the Code of Best Practices by the end of 2011. It will be posted on the Center for Social Media website when it becomes available.

Public Speaking & Presentations, Pt. III & IV

Tuesday, March 16, 2010 1:44 pm

In the 3rd week of our public speaking class, Mary Beth and I were given the assignment of presenting a 5-minute informational or instructional speech.
Each of the class participants was encouraged to use note cards and a timer.
The speeches were recorded with a Flip video camera and e-mailed to each of us along with comments from our classmates who critiqued our presentations. Before the class we were given guidelines for offering constructive feedback to help us focus on the most important areas of public speaking. Those areas were identified as:

Content (the message)
Structure (organization)
Nonverbals (gestures, posture, facial expressions, pace & tone of voice)
Overall effectiveness (accomplishment of goal)

In the next class we did an exercise that was supposed to help with encouraging spontaneity. Dr. Oseroff-Varnell asked class members to name groups where we might be called upon to give a speech. Suggestions included church congregations, preschool children, coworkers and high school students. Each of us, in turn, was given a slip of paper listing an item (wheelbarrow, vacation condo, etc.). We were given one minute to prepare a 1-minute persuasive speech to a group we had suggested earlier. Some very impressive improvisation came out of that session. My assignment was to convince my coworkers that they needed a box of crayons. (Not sure you were convinced)

Public Speaking & Presentations

Wednesday, February 24, 2010 2:36 pm

Last Thursday, Mary Beth and I attended the first of 6 sessions offered by the PDC on preparing and presenting speeches and presentations. The class is taught by Dr. Dee Oseroff-Varnell from the Communications Dept.. There are 15 WFU employees in the class with as many objectives for taking the course. In our first class we were given a basic outline of elements to include in a speech and discussed mannerisms to avoid. Next we were given a randomly assigned topic and 5 minutes to prepare a speech using the elements. Our gracious and sympathetic classmates critiqued our presentations. Next week we continue to face our fear of public speaking with more immersion therapy.

Tuesday @ ALA

Tuesday, July 14, 2009 11:34 pm

I made my way down to McCormick Place one more time to attend the closing session. The speaker was Steve Lopez, the author of the book, The Soloist, which was recently made into a motion picture with Jamie Fox and Robert Downey, Jr. I had only vague memories of hearing about the movie so the true story he told was new to me. Mr. Lopez is a columnist for the L.A. Times and about 5 years ago he was looking for a topic for his latest column. He happened to hear a homeless man playing a violin (with only 2 strings) and learned that the man had at one time attended Julliard. He went on to tell how he befriended the man and how that experience had touched his life. It was worth getting up for. He also mentioned that the Philadelphia Public Library is using the book for their One City/One Book program and have planned over 100 events involving The Soloist.

I then made one last run at the exhibits where I picked up some information about DVD security and entered a drawing to win an iPod. I didn’t win the iPod and now I’m outta here. Getting to go to the ALA Conference, in Chicago, with my sister….priceless.

Monday at ALA

Tuesday, July 14, 2009 12:38 am

This morning I had another opportunity to browse the exhibits. Either I’m getting bolder or they were giving more “stuff” away as I managed to pick up some more bags and books. I also checked out the Summons product from Serial Solutions to see if it could help in ILL. Since she does most of the lending, I’m quite sure Cristina will want to look at it when she returns. Next I took a shuttle up State St. for lunch to escape the captive market lunch prices at McCormick Place.

After lunch I attended a technology session called “Has Library 2.0 Fulfilled its Promise?”. One of the panelists admitted that Library 2.0 hadn’t “promised” anything but he thought it was a catchy title. The panelists were Meredith Farkas, Cindi Trainor, David Lee King and Michael Porter(aka Libraryman). Starting with a question of how they would define Library 2.0 panelists suggested it is a space that ‘invites collaboration” and is “user focused”. Michael Porter said that users of Lib 2.0 care more about functionality than brand names.

While this was supposed to be a lively discussion of opposing voices, there was little dissent among the panelist when they were asked what qualifies as a Library 2.0 technology.Meredith Farkas suggested that it was technology that builds community. David Lee King emphasized that it needs to be technology that is understandable to the non-professional users. Cindi Trainor pointed out that all those who work in libraries are empowered to engage in sharing with Library 2.0 technology.

Barriers that were identified included faculty and staff that are reluctant to learn these tools, lack of time to learn how to use them, a lack of people that are willing/able to be in charge of the use of the applications, and administration that does not value the use of the tools enough to allot time to learn them.

At the end of the panel discussion the panelists were asked to emphasize one point each. David Lee King encouraged library managers to let their staff”go with it”. He suggested that failures would still be educational. Meredith Farkas reminded us that these technologies are not a”magic wand”. If a technology does not fit the culture of your library, stick with what works. Michael Porter said the library should focus on their present mission but look at it in light of new technologies. Cindi Trainor recommended a program such as “23 Things” to help library staff become aware of the options available. (I was instrumental in adapting this program for the PCL. While the program fizzled, I learned a LOT while setting it up.)

After the program ended I visited Grant Park and the silver bean. The evening was finished off with fish & chips at the Emerald Loop Bar & Grill and a visit to Ghirardelli’s by Water Tower Place.


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