Professional Development

Ellen @ NCLA 2013

Wednesday, October 30, 2013 7:15 pm

At this year’s NCLA Conference I was able to find sessions relevant to my service on the ZSR Marketing Committee as well as others which can be applied more generally to librarianship.

“Grumble Theory in the Workplace” with Michael Crumpton and Kathy Bradshaw from UNCG was the first session I attended. They referred to Maslow’s hierarchy of needs which, in its most basic form includes three levels of need:

  • Low – These are basic creature comforts such as temperature of your surroundings, food, sleep, etc.
  • High – More complex interpersonal needs including dignity, respect and praise
  • Meta – Includes concerns for values such as truth, justice, and perfection.

The speakers talked about how to identify the concerns of a library staff and work through these levels of need. The process reminded me of the Strategic Planning Refresh initiative at ZSR in January of 2012 and was a good reminder of the importance of listening to concerns and making people feel heard.

Wednesday afternoon I attended “Taming the Hydra” with Kim Vassiliadis, Emily King & Chad Haefele from UNC. As Carol has already reported, they spoke on LibGuides management and maintenance. They likened the lifecycle of a LibGuide to owning a cat. The initial stage was a “free kitten” which, in its infancy has good information and is heavily promoted. “Middle age” LibGuides are quirky, with outdated designer themes and incorrect navigation. In their “old age” they don’t look good, aren’t correct and have dead links. The final stage was the “undead” which you swore you deleted but kept showing up again.

The goal for the UNC LibGuides was to have the users view the library as reliable. If the content is wrong, the users lose faith. Consistency, timeliness, and accuracy were the key factors to accomplishing their goal.

On Thursday I worked a morning shift at the Registration Desk, checking in attendees. I was then able to attend the session, “Upstairs Downstairs: Reaching our Patrons and Staff” with April Everett from Rowan County. This session was marketed as presenting “low-cost, creative ideas for marketing”. Since that is just what the ZSR Marketing Committee needs, I attended.

April emphasized that you need to know your market and discover what their specifics needs/interests are. The next step is to put inexpensive promotional material (webpage, Facebook, flyer, pamphlet, bookmark, community calendar) into the “hands of influencers” that can pass on the information. Immediately after an event she suggested that promotional material be taken down so your target market trusts your information.

That afternoon at the Ogilvie Lecture, ALA President, Barbara Stripling spoke about her initiative regarding the Declaration for the Right to Libraries document. She outlined the motivating factors behind each of the statements and encouraged participation in signing and supporting the Declaration.

Friday morning I attended another marketing session presented by Nancy Dowd, the author of the book “Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian”, and Pam Jaskot, a Library Consultant.

Some suggestions from this session:

  • Think about your audience – “If you try to market to everyone, you market to no one.”
  • Messaging – Use key values of your audience to craft your message. (use “winning” when targeting athletes, etc.)
  • Communication Plan – For this audience, what is most effective? (social media, newspaper article with pictures, targeted newsletter)
  • Communication Blueprint – grid format showing what communication medium was used for which program. Do this before and after a program and use it for evaluation of the effectiveness of your marketing
  • Partnerships – Go outside your own audience to reach people that don’t come into your library or read your marketing material
  • Cross Promotion – Once someone comes in to your library, be sure they have the opportunity to learn what else they can find there.
  • Give away free stuff – This is where the presenters gave away promotional material for LibraryAware.com.

The last session I attended was, “Outreach to Faculty in the Digital Age” where academic librarians from UNC-G, GTCC, WSSU and Elon spoke about their personal experiences in supporting faculty which included:

  • Use of LibGuides and screenshots to communicate services and features to faculty
  • Attending meetings to raise awareness of library’s services
  • Understanding and supporting instructional needs of the faculty
  • Awareness of the format of courses to see how the library can fit in.
  • Identifying key, required courses to reach maximum number of students.

I hope to be able to put some of this information to use on the Marketing Committee and beyond. It was great to have the opportunity to attend.

 

2 Responses to “Ellen @ NCLA 2013”

  1. Thanks for sharing the ideas you heard with us on the marketing committee; they brought about some good discussion in our meeting yesterday!

  2. Thanks for the excellent report! That idea that if you are marketing to everyone you are marketing to no one is so true, as well as identifying which media will work with which group. This is good info.


Pages
About
Categories
ACRL
ALA
ALA Annual
ALA Midwinter
ALCTS
ALFMO
ANCHASL
ANSS
APALA
ARLIS
ASERL
ASIS&T
ATLA
Career Development for Women Leaders
Carolina Consortium
CASE Conference
Celebration: Entrepreneurial Conference
Charleston Conference
Coalition for Networked Information
code4lib
Conferences
CurateGear
DHSI
DigCCurr
Digital Forsyth
EDUCAUSE
edUI
Electronic Resources and Libraries
Elon Teaching and Learning Conference
Entrepreneurial Conference
Evidence Based Library and Information Practice (EBLIP)
Ex Libris Users of North America (ELUNA)
FDLP
First-Year Experience Conference
Handheld Librarian
ILLiad Conference
Immersion
Innovative Library Classroom Conference
IRB101
Journal reading group
LAUNC-CH
Leadership Institute for Academic Librarians
Library Assessment Conference
Lilly Conference
LITA
LITA National Forum
LLAMA
LOEX
Mentoring Committee
MERLOT
Metrolina
Music Library Association
NASIG
NC-LITe
NCCU Conference on Digital Libraries
NCICU
NCLA
NCPC
NCSLA
NISO
North Carolina Serials Conference
online course
Online Learning Summit
Open Repositories
Professional Development Center
RBMS
RTSS
RUSA
SACSCOC
Site Visits and Tours
Society of American Archivists
Society of North Carolina Archivists
SOLINET
Southeast Music Library Association
SPARC
STS
Sun Webinar Series
symposium
TALA Conference
UNC Teaching and Learning with Technology Conference
Uncategorized
University Libraries Group
Webinar
WebWise
WGSS
workshops
ZSR Library Leadership Retreat
Tags
Archives
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007

Powered by WordPress.org, protected by Akismet. Blog with WordPress.com.