Professional Development

ACRL Webcast: Marketing Ideas That Work in Academic Libraries

Wednesday, July 14, 2010 10:53 am

Yesterday a large group of ZSR staff gathered in LIB204 to watch an ACRL webcast on marketing ideas that work in academic libraries. The format was a ‘Pecha Kucha‘ presentation which is a Japanese word that essentially means the sound of conversation. The general idea of pecha kucha presentations is that several speakers talk for very short periods of time back-to-back – kind of like a lightening round. While I’m not sure the webcast was really a pecha kucha, it was nevertheless very valuable. Five speakers from five different academic libraries each spoke for about six and a half minutes and then took questions for 3 minutes and then we moved on to the next one.

I’m not going to go through item by item of what was discussed but here are some of the great ideas folks had done in their libraries. Many of these sparked the Marketing Committee to start thinking about what we could do in and around ZSR over the next years. If any of these sound like something you would like to be involved in let me know, even if you aren’t on the Marketing Committee!

  • Have students draw mental maps of the library – this can give you a good idea of the things they pay attention to and the places that are important to them. It can also tell you what they don’t know about or don’t see when they are in the building.
  • Include students in all areas of marketing – this was a theme of a couple of the presentations. Libraries had students conduct focus groups, develop marketing plans, do graphic design and even serve as ‘spokesmodels’ (more on that later). The upshot is that students know best what will get the attention of other students plus you can give them real-world experiences that can help them build resumes and/or portfolios.
  • Give mini-staplers as giveaways with your logo/website/catchphrase on them. Seeing how many big staplers walk away in this library each year, I actually think there is some merit in this – if we had a basket of mini staplers at the Reference Desk……
  • Host a reading/discussion program that includes books and documentary films. The library that did this focused theirs around sustainability and had good results. This would be a way to draw in participants from outside the campus as well.
  • Bring in ALA traveling book exhibits. I actually didn’t know you could do this, but you can. Some of them look very interesting. Personally, I think our students would love the Harry Potter one, don’t you??
  • Host a documentary film series. This is a given, I think, after the auditorium opens up.
  • Host a monthly ‘bookmobile’ on your campus. Bring books, films, etc. out of the library to a central campus location for check-out. The library that talked about it organized theirs around themes like Valentine’s Day, etc.
  • Have a week-long birthday celebration for your building. The library that did this was celebrating it’s 10th anniversary. They had cake one day, had a place where students could get their picture taken for their own ‘Read’ poster and hosted a wine/book pairing event. As the Wilson Wing turns 20 in the Spring, this is something we could do. Ideas welcome!
  • One library developed a tag line which was ‘Ask. Discover. Create.’ and they used it on all their branding and marketing materials. I’d like ours to be ‘You can do it. We can help.’ but don’t want Home Depot suing the pants off us…..
  • One of the favorite ideas presented was having students hold up signs with the word ASK on them and getting their pictures taken – the students signed waivers, and the library printed up the pictures on bookmarks and used them other places. They called the students who were photographed ‘spokesmodels’ and used them as a group to help market. They sent the link to the pictures to these folks who in turn posted them to Facebook, used them as profile pictures, etc.

I am sure others will remember other ideas and I hope they share them in the comments. You never know what you will get with these WebCasts, but this time I think we got our money’s worth and more. Several folks who were there have mentioned how useful it was. Thanks to ACRL for hosting it!!

3 Responses to “ACRL Webcast: Marketing Ideas That Work in Academic Libraries”

  1. Great ideas!

  2. I am in for Birthday Cake if that is what you decide.. Will make something you all want.

    I like the idea of Harry considering we had the message that the Chamber had been opened I think we have students who would really get into this idea.

    I went to a book launch at UNCG bookstore I think for the last book and the students were in line dressed up casting spells and really into it. It was neat to see the students so into a book.

  3. Re the tag line: why not just our mission statement? “We’re here to help you succeed!”


Pages
About
Categories
2007 ACRL Baltimore
2007 ALA Annual
2007 ALA Gaming Symposium
2007 ALA Midwinter
2007 ASERL New Age of Discovery
2007 Charleston Conference
2007 ECU Gaming Presentation
2007 ELUNA
2007 Evidence Based Librarianship
2007 Innovations in Instruction
2007 Kilgour Symposium
2007 LAUNC-CH Conference
2007 LITA National Forum
2007 NASIG Conference
2007 North Carolina Library Association
2007 North Carolina Serials Conference
2007 OCLC International ILLiad Conference
2007 Open Repositories
2007 SAA Chicago
2007 SAMM
2007 SOLINET NC User Group
2007 UNC TLT
2007_ASIST
2008
2008 Leadership Institute for Academic Librarians
2008 ACRL Immersion
2008 ACRL/LAMA JVI
2008 ALA Annual
2008 ALA Midwinter
2008 ASIS&T
2008 First-Year Experience Conference
2008 Lilly Conference
2008 LITA
2008 NASIG Conference
2008 NCAECT
2008 NCLA RTSS
2008 North Carolina Serials Conference
2008 ONIX for Serials Webinar
2008 Open Access Day
2008 SPARC Digital Repositories
2008 Tri-IT Meeting
2009
2009 ACRL Seattle
2009 ALA Annual
2009 ALA Annual Chicago
2009 ALA Midwinter
2009 ARLIS/NA
2009 Big Read
2009 code4lib
2009 Educause
2009 Handheld Librarian
2009 LAUNC-CH Conference
2009 LAUNCH-CH Research Forum
2009 Lilly Conference
2009 LITA National Forum
2009 NASIG Conference
2009 NCLA Biennial Conference
2009 NISOForum
2009 OCLC International ILLiad Conference
2009 RBMS Charlottesville
2009 SCLA
2009 UNC TLT
2010
2010 ALA Annual
2010 ALA Midwinter
2010 ATLA
2010 Code4Lib
2010 EDUCAUSE Southeast
2010 Handheld Librarian
2010 ILLiad Conference
2010 LAUNC-CH Research Forum
2010 LITA National Forum
2010 Metrolina
2010 NASIG Conference
2010 North Carolina Serials Conference
2010 RBMS
2010 Sakai Conference
2011 ACRL Philadelphia
2011 ALA Annual
2011 ALA Midwinter
2011 CurateCamp
2011 Illiad Conference
2012 SNCA Annual Conference
ACRL
ACRL 2013
ACRL New England Chapter
ACRL-ANSS
ACRL-STS
ALA Annual
ALA Annual 2013
ALA Editions
ALA Midwinter
ALA Midwinter 2012
ALA Midwinter 2014
ALCTS Webinars for Preservation Week
ALFMO
APALA
ARL Assessment Seminar 2014
ARLIS
ASERL
ASU
Audio streaming
authority control
Berkman Webinar
bibliographic control
Book Repair Workshops
Career Development for Women Leaders Program
CASE Conference
cataloging
Celebration: Entrepreneurial Conference
Charleston Conference
CIT Showcase
CITsymposium2008
Coalition for Networked Information
code4lib
commons
Conference Planning
Conferences
Copyright Conference
costs
COSWL
CurateGear 2013
CurateGear 2014
Designing Libraries II Conference
DigCCurr 2007
Digital Forsyth
Digital Humanities Symposium
Disaster Recovery
Discovery tools
E-books
EDUCAUSE
Educause SE
EDUCAUSE_SERC07
Electronic Resources and Libraries
Embedded Librarians
Entrepreneurial Conference
ERM Systems
evidence based librarianship
FDLP
FRBR
Future of Libraries
Gaming in Libraries
General
GODORT
Google Scholar
govdocs
Handheld Librarian Online Conference
Hurricane Preparedness/Solinet 3-part Workshop
ILS
information design
information ethics
Information Literacy
innovation
Innovation in Instruction
Innovative Library Classroom Conference
Inspiration
Institute for Research Design in Librarianship
instruction
IRB101
Journal reading group
Keynote
LAMS Customer Service Workshop
LAUNC-CH
Leadership
Learning spaces
LibQUAL
Library 2.0
Library Assessment Conference
Library of Congress
licensing
Lilly Conference
LITA
LITA National Forum
LOEX
LOEX2008
Lyrasis
Management
Marketing
Mentoring Committee
MERLOT
metadata
Metrolina 2008
MOUG 09
MOUG 2010
Music Library Assoc. 07
Music Library Assoc. 09
Music Library Assoc. 2010
NASIG
National Library of Medicine
NC-LITe
NCCU Conference on Digital Libraries
NCICU
NCLA
NCLA Biennial Conference 2013
NCPC
NCSLA
NEDCC/SAA
NHPRC-Electronic Records Research Fellowships Symposium
NISO
North Carolina Serial Conference 2014
Offsite Storage Project
OLE Project
online catalogs
online course
OPAC
open access
Peabody Library Leadership Institute
plagiarism
Podcasting
Preservation
Preservation Activities
Preserving Forsyth LSTA Grant
Professional Development Center
rare books
RDA/FRBR
Reserves
RITS
RTSS 08
RUSA-CODES
SAA Class New York
SAMM 2008
SAMM 2009
Scholarly Communication
ScienceOnline2010
Social Stratification in the Deep South
Social Stratification in the Deep South 2009
Society of American Archivists
Society of North Carolina Archivists
SOLINET
Southeast Music Library Association
Southeast Music Library Association 08
Southeast Music Library Association 09
SPARC webinar
subject headings
Sun Webinar Series
tagging
TALA Conference
Technical Services
technology
ThinkTank Conference
Training
ULG
Uncategorized
user studies
Vendors
video-assisted learning
visual literacy
WakeSpace
Web 2.0
Webinar
WebWise
WFU China Initiative
Wikis
Women's History Symposium 2007
workshops
WSS
ZSR Library Leadership Retreat
Tags
Archives
November 2014
October 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007

Powered by WordPress.org, protected by Akismet. Blog with WordPress.com.